Yes, I was criticizing the whole industry. Publishers abuse the tools ad tech provides to basically steal money from brands and often at the expense of consumers. Brands are so eager to cut costs, they ignore the basic…
I'm the author. Ad Age is obviously an ad industry publication—-probably the biggest one--but within that there are a diverse audiences it caters to. You can google the term "lumascape" to see a ton of images showing…
Yes, I was criticizing the whole industry. Publishers abuse the tools ad tech provides to basically steal money from brands and often at the expense of consumers. Brands are so eager to cut costs, they ignore the basic…
I'm the author. Ad Age is obviously an ad industry publication—-probably the biggest one--but within that there are a diverse audiences it caters to. You can google the term "lumascape" to see a ton of images showing…