adotjdotr
- Karma
- 66
- Created
- December 23, 2013 (12y ago)
- Submissions
- 0
Internet advertiser (GOOG, FB, TWTR)
Don't be a keyboard warrior / bell end.
I've managed >$1bn of offline / online advertising for startups, high growth companies and F500 brands.
Advertising works; surprisingly - dont tell me u live in a home with no branded products or wear non branded clothes.
I've run ads for well over a decade: above the line and digital. All media works, to some extent and the main issue is the way marketing teams on the advertiser measure them. I've also run campaigns you'll all have seen…
Because in Europe no one has made money from consumer facing businesses. European investors are all ex-banking / private equity spread sheet modelling morons who do not understand risk capital and are looking for risk…
"Facebook does emotional experiments on you without your direct knowledge or any outside influence. Facebook has been hell-bent on testing to see if it can make hundreds of thousands of people simultaneously depressed.…
No, no and no. I've worked on every single vertical and 3rd party data / Partner Categories is rarely used by big or small advertisers a like. The cost of the advertising increases i.e. higher CPMs for using this data.…
Everyone is influenced by ads 3 white stripes? Adidas Swoosh? Nike Golden Arches? McDonalds Everyone clicks, buys and is influenced by ads. Dont be arrogant and mindlessly believe "it doesnt impact me"
In all honesty - why is this seen as such a bad thing. So many well off people engage in this sexualised fantasy behaviour who are monied / well off. I would expect a bit more from a Bloomberg presenter but then again…
Companies where the founders own a large % of the stock will tend to do better. This will play out more strongly across all sectors over the long-term. Also, given that I am a target customer that interacts with…
"Probably going out of business due to a lack of revenue." No. This isn't really that true, the business has placed a great deal of investment on the following: hiring sales people, partnering with measurement (millward…
One of the stupidest articles ever written. Do you know how to read 3 financial statements because this is a well run business that not only is printing money but it has created so much economic value around the world…
"Substaining a company on advertising is a dead model" A Deloitte report explained FB has created $40bn of economic value across the world. Let me explain to you how: - People are selling shit on social all day everyday…
All sorts of very mis guided comments below. Here are some points: 1/ Im an advertiser I can tell you that big brands still love the platform (and spend heavily) 2/ Revenue is $2bn+ a year, how is this not successful?…
All in one app.
"Office is a terrible product" Sure, everyone office in the world uses it as software of choice. I wish all software products were that terrible.
Facebook (and Google) have the best ad products on the market without any question. I have so many DR clients printing money via FB ads, CTRs are not the metric we even focus on, it is all about conversions or…
Its funny a lot of people discount this but Zucks father wrote him a $100k cheque that a lot of people miss. I'm looking at my FB friends list, counts well over 600 people, the bulk are from well to-do families all…
I believe Snapchat will not grow in three years to be a one billion user company (I'm happy to be proven wrong here though). I do believe that once the ad product matures in terms of ad formats, measurement, ROI across…
"Snapchat does not have a clear monetization strategy and the content they have is ephemeral. If a snapchat clone came out tomorrow, snapchat wouldn't be as sticky. Snapchat looks like twitter, the poster child for…
100% incorrect. Uber has definitely won over most Londoners it is a complete game changer for the following reasons irrespective of your minimal bad experiences. I've spent several thousand pounds via work on Uber. This…
The guys
This talk is quality. Honestly, the others seem to just be rehashed lectures about pg's essays or YC related essays from other partners.
This advice is honestly unappealing. I genuinely expected to hear some new insights or information. Instead this is ALL re-purposed information. Nothing new here folks. I certainly will not be listening anymore of these…
Former employee. Unsurprised by this data it seems across all the top tech companies they hire by a "type" whether they care to admit it or not.
"Smart" Household goods i.e a fridge that tells you when you are running low on milk/food and have that sync to your online delivery service to make quick purchases on your behalf.
"If you have persistence, then IQ, upbringing, social environment, education dwarf in importance." Politely disagree here. Most people who succeed in business are usually (but not in all cases) brought up in good homes,…
You're criticising this dude's writing and he got a meeting with Mike Moritz. Even if he didn't receive a positive outcome (and if this story is even true, I'm not doubting just saying) total props to the lad for…