ak_un
- Karma
- 2
- Created
- June 22, 2022 (4y ago)
- Submissions
- 0
I run SME digital marketing teams for B2B-focused companies.
Currently Head of Marketing at Idego Group (IT Industry), previously at photobox.fr, gratka.pl, and a few other great places.
I’m a firm believer in high ownership marketing and a proponent of killing creative marketing.
P.S. Sometimes I code in Python (for fun and for work).
My LinkedIn profile: https://www.linkedin.com/in/andrzej-kopera/
You need to find a problem that the industry you want to serve has. And it has to be severe and frequent. Skip the influencers part.
It's part of my job, so my advice would be: 1. You talk with real people, it's way more complex than doing a survey, but you'll get better data. 2. Talk to your customers or ask your potential customers if you don't…