The whole premise of this article seems monumentally dumb. The placebo effect IS a real actual thing - of course there is a biochemical basis for it - what is the alternative? Magic?
Millions of dollars down the toilet...
I can imagine the music industry response as I type... "Arrrr(gh)!"
The whole premise of this article seems monumentally dumb. The placebo effect IS a real actual thing - of course there is a biochemical basis for it - what is the alternative? Magic?
Millions of dollars down the toilet...
I can imagine the music industry response as I type... "Arrrr(gh)!"