That's a little overly simplistic. You can increase conversion rates at the expense of user experience, increasing churn and lowering long term LTV. Depending on the metrics you're measuring it can go completely…
I think GINA only prevents health insurance. Life insurance would probably be interested in genetic indicators of early mortality.
That's a little overly simplistic. You can increase conversion rates at the expense of user experience, increasing churn and lowering long term LTV. Depending on the metrics you're measuring it can go completely…
I think GINA only prevents health insurance. Life insurance would probably be interested in genetic indicators of early mortality.