I got about as far as "indoctrinated woke shibboleths" before I started to doubt that the author is truly interested in overcoming ideological bias.
It's interesting how much more complicated and better thought-out that stuff is now than it was fifteen years ago. I think supply chains and lifecycles are a huge part of things, and it was barely a part of our thinking…
What would the unveiled villainous conversation sound like? I think this stuff is a lot less complex than people think. Companies just want to increase sales with effective marketing that makes them look better than…
Maybe! I think the one thing I've learned from my biggest clients is that slight % increases in sales for companies of that size equal billions of dollars, so there's so much room for waste. It doesn't have to be…
I can't really speak to BP's higher-level strategy, but this was the mid-2000s. The fact that an oil company was saying anything about climate change felt like a step forward. Other oil companies' ads were all about…
It doesn't keep me up at night. In retrospect, it was probably one of the most dubious things I worked on in a decade of advertising, but I (mostly) left the industry because it was morally neutral, not outright wrong.…
Not my proudest work, but this was pre-Deepwater and BP was honestly putting a lot of new money towards green and renewable projects. At the time, it felt like a step in the right direction.
Huh! It’s not every day you see your work called out in The Guardian as “insidious propaganda”! I worked for Ogilvy and Mather in the 00s and made the Carbon footprint stuff they mention, at least one version of it.…
“they looked like scrap metal to anybody but me” What nonsense, I hope he was misquoted.. Like the linked video says, he bought them in Chicago from Joell Hays, another vinyl junkie (and all-around nice guy) that held…
Presage is great, but to clarify some other comments - it doesn't involve any specific dataset, like SwiftKey - it simply does nice smoothed predictions when given a large database of n-grams (groups of words) and their…
I got about as far as "indoctrinated woke shibboleths" before I started to doubt that the author is truly interested in overcoming ideological bias.
It's interesting how much more complicated and better thought-out that stuff is now than it was fifteen years ago. I think supply chains and lifecycles are a huge part of things, and it was barely a part of our thinking…
What would the unveiled villainous conversation sound like? I think this stuff is a lot less complex than people think. Companies just want to increase sales with effective marketing that makes them look better than…
Maybe! I think the one thing I've learned from my biggest clients is that slight % increases in sales for companies of that size equal billions of dollars, so there's so much room for waste. It doesn't have to be…
I can't really speak to BP's higher-level strategy, but this was the mid-2000s. The fact that an oil company was saying anything about climate change felt like a step forward. Other oil companies' ads were all about…
It doesn't keep me up at night. In retrospect, it was probably one of the most dubious things I worked on in a decade of advertising, but I (mostly) left the industry because it was morally neutral, not outright wrong.…
Not my proudest work, but this was pre-Deepwater and BP was honestly putting a lot of new money towards green and renewable projects. At the time, it felt like a step in the right direction.
Huh! It’s not every day you see your work called out in The Guardian as “insidious propaganda”! I worked for Ogilvy and Mather in the 00s and made the Carbon footprint stuff they mention, at least one version of it.…
“they looked like scrap metal to anybody but me” What nonsense, I hope he was misquoted.. Like the linked video says, he bought them in Chicago from Joell Hays, another vinyl junkie (and all-around nice guy) that held…
Presage is great, but to clarify some other comments - it doesn't involve any specific dataset, like SwiftKey - it simply does nice smoothed predictions when given a large database of n-grams (groups of words) and their…