Yes. We worked very hard for years to build, sell and service "tools to help web publishers sell more ads for more money." Once we pivoted, we realized that all publishers really wanted was "more money."
The pivot of TACODA occurred more than 3 years after launching the business and a lot of work in the product. We weren't pressured into the pivot. But, as Fred Wilson related, we were working super-hard at the business…
Yes. We worked very hard for years to build, sell and service "tools to help web publishers sell more ads for more money." Once we pivoted, we realized that all publishers really wanted was "more money."
The pivot of TACODA occurred more than 3 years after launching the business and a lot of work in the product. We weren't pressured into the pivot. But, as Fred Wilson related, we were working super-hard at the business…