I think you're comparing apples and oranges as the 'engagemnet' you're referring to is more 'after sales care/complaints' focused and your Mountain Dew example is more wow-factor/mainstream branding and awareness. I'd…
I think you're comparing apples and oranges as the 'engagemnet' you're referring to is more 'after sales care/complaints' focused and your Mountain Dew example is more wow-factor/mainstream branding and awareness. I'd…