In a typical bid entry there are between 500 and 5000 bits of information relating to an individual, per the definition of GDPR. And that's not including the dreaded "IFA", which uniquely identifies the individual. I…
True++ there are at least 4-5 OSes on Qualcomm with direct access to the Internet: 1. Linux Kernel / Android OS, running on main ARM CPU in "normal mode" 2. QSEE or Trustonic OS, running on main ARM CPU in "trusted…
You get all the data (geo, user's year-of-birth, user interests, device type, etc) before you place the bid. All the json data fields are defined in the standard. I can see iOS and Windows-phone in the feed, it's not…
You're looking in the wrong place. TrustZone OS is started during SBL2 (secureboot level 2), running in hypervisor mode, while you're looking at the Android OS started during SBL3 (secureboot level 3). You cannot see…
Any company that sells you access to ad real-time bidding. You connect to a event fire-hose that gives you a nice standardized json for each ad target, with plenty of data about the user (including geolocation), and you…
You have a Qualcomm Snapdragon 820? Oh yes, IZat is definitively there, along with other interesting trustzone applets :) It is running under QSEE (Qualcomm) and/or MobiCore (Trustonic) OS, which is separate from your…
some of crapware can be avoided by using custom ROMs, but not all of it. For example: Qualcomm IZat location services and other location-based trustzone applets remain running even on custom ROMs.
In a typical bid entry there are between 500 and 5000 bits of information relating to an individual, per the definition of GDPR. And that's not including the dreaded "IFA", which uniquely identifies the individual. I…
True++ there are at least 4-5 OSes on Qualcomm with direct access to the Internet: 1. Linux Kernel / Android OS, running on main ARM CPU in "normal mode" 2. QSEE or Trustonic OS, running on main ARM CPU in "trusted…
You get all the data (geo, user's year-of-birth, user interests, device type, etc) before you place the bid. All the json data fields are defined in the standard. I can see iOS and Windows-phone in the feed, it's not…
You're looking in the wrong place. TrustZone OS is started during SBL2 (secureboot level 2), running in hypervisor mode, while you're looking at the Android OS started during SBL3 (secureboot level 3). You cannot see…
Any company that sells you access to ad real-time bidding. You connect to a event fire-hose that gives you a nice standardized json for each ad target, with plenty of data about the user (including geolocation), and you…
You have a Qualcomm Snapdragon 820? Oh yes, IZat is definitively there, along with other interesting trustzone applets :) It is running under QSEE (Qualcomm) and/or MobiCore (Trustonic) OS, which is separate from your…
some of crapware can be avoided by using custom ROMs, but not all of it. For example: Qualcomm IZat location services and other location-based trustzone applets remain running even on custom ROMs.