You'd be surprised how effective this still is. I have used similar approach (scrapping data, uploading that into an ESP, using drip campaigns for reach out) in multiple sectors from selling mega expensive furniture in…
A friend of mine used to work in operations for Luxottica. IIRC after digging for some numbers - at least half of their eyewear sales come from Rayban and cost price sits at arond $9.
You'd be surprised how effective this still is. I have used similar approach (scrapping data, uploading that into an ESP, using drip campaigns for reach out) in multiple sectors from selling mega expensive furniture in…
A friend of mine used to work in operations for Luxottica. IIRC after digging for some numbers - at least half of their eyewear sales come from Rayban and cost price sits at arond $9.