I think FB only cares about maximizing impressions (if the ad is CPM) and clicks (if the ad is CPC). Maximizing user's time by decreasing efficiency with dark patterns seems to be the name of the game.
https://en.wikipedia.org/wiki/Frank_Abagnale
I think FB only cares about maximizing impressions (if the ad is CPM) and clicks (if the ad is CPC). Maximizing user's time by decreasing efficiency with dark patterns seems to be the name of the game.
https://en.wikipedia.org/wiki/Frank_Abagnale