Hmmm... Industry disruption met with resistance is solid evidence that you are on the right track. The biggest innovation was the move from Checker Cabs to Prius ! Ha. I was a brand manager at Chevrolet and teamed up…
I would do behavior based marketing that was relevant to individuals and / or segments ... it would be an opt-in but manufacturers would be really interested in providing great offers if they could reach opinion leaders…
Hmmm... Industry disruption met with resistance is solid evidence that you are on the right track. The biggest innovation was the move from Checker Cabs to Prius ! Ha. I was a brand manager at Chevrolet and teamed up…
I would do behavior based marketing that was relevant to individuals and / or segments ... it would be an opt-in but manufacturers would be really interested in providing great offers if they could reach opinion leaders…