hagbardgroup
- Karma
- 233
- Created
- April 3, 2014 (12y ago)
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Kansas City area.
Freelancer: copywriting, digital marketing strategy, web analytics, sales copy, creative testing, consulting, and ad account management for online businesses.
Read my site at www.hagbardgroup.com if you'd like to learn more.
Ad blockers block most native ads because they get loaded dynamically and have trackers associated with them to provide accurate billing and accountability to advertisers. So that part of the article is at least wrong.…
"Tips" are another word for "commission." Waitstaff are sales people for restaurants and bars. Restaurants can certainly try to motivate their sales staff with a wage instead of paying commission, but the consequence…
Could also be that it's easier to bot Instagram.
The mafia should hire this guy to pump penny stocks.
People use mobile phones in addition to desktops. They might be doing a price check on a mobile phone and then actually purchasing on their desktop. They might be reading the news, which is roughly 50%-99% PR placements…
Yes the parent comment you were replying to was off base and you were right to correct him. You didn't seem rude to me. I was being a little bit sarcastic about Spotify riding a fraud-wave to a public offering based on…
Nope, doesn't invalidate what he did. Everyone would be better off if this was either cleared up or if other streaming services with models less prone to fraud could pop up.
Advertisers may or may not care. Many are indeed both stupid and inept. Their clients should care, but may not be technically savvy or aware enough to care. Fragmentation in advertising also makes accountability a lot…
It does make things cheaper -- whether in time or money. I don't get it how your statement about Facebook's customers not being the users isn't consistent with the idea that it's 'free.' Everything costs resources.…
Yes, we can. Private roads have no ads. Expensive neighborhoods have no ads. You won't see many ads on Park Avenue in Manhattan. Expensive HOAs ban lawn signs. You can pay extra for the ad-free Kindle from Amazon. If…
So, the reviews never happen without the marketing push. The interplay between the marketing and the reviews are to help consumers decide if the vendor fulfilled their promises to the public. Critics with prestige will…
They do. Google also produces the most widely-used ad platform for publishers, which makes it much easier for those publishers to blacklist and whitelist given ads and advertisers. The ads suck for a lot of reasons, but…
They are supposed to be programmatically targeted, but programmatic is not as accurate as it's billed as. They do get targeted, but a lot of the traffic that they go after is spoofed somehow or otherwise inaccurate.…
The better ad networks ban auto play audio. Unfortunately, what ad networks are being used on a given page can change frequently, as publishers shift between what ads they show based on who is bidding highest. There are…
FB's demoting the value of that 'like' button for non-publisher brands, while preserving its value for publishers. Remember, small to mid sized advertisers make up roughly 55% of US ad spending [1], so if Facebook wants…
The reason why these guys are getting cleaned up is because the teams at companies like King set it up so that they will choke out their possible competitors with sky-high rates. Working as intended.
Which their ad platform is mostly OK at doing. This is about using the social channels as a business like an ordinary user. Which is overall not a good move to make. >Once you truly know the audience, it opens up whole…
Good call.
Yeah, but it's not like there aren't a lot of companies already out there making personalized stickers. There are many of them. A marginal innovation in sticker-making is something interesting for Sticker Makers…
Yeah, but it's not like there aren't a lot of companies already out there making personalized stickers. There are many of them. A marginal innovation in sticker-making is something interesting for Sticker Makers…
SV will not care about this until another 2000-level crash. Then, they will be forced to care, because the revenue will stop coming in. Until then the community will do the see no evil / hear no evil / speak no evil…
Yes. You can. Google has made some acquisitions lately in this anti-fraud space. Most of the Valley does not care, and seems to be invested in maintaining and expanding the scale of the fraud. The market will eventually…
As in, should most web content be free if more and more people are declining to have display advertising render properly in their browser? It can't be at scale and consistently without a revenue engine of some kind. >If…
Agreed. Question is whether it's harder or easier than restricting traffic fraud, and if you can comply with know your customer laws and still protect privacy.
This is pretty close to ad fraud. However, I agree with you that display ad networks suck. I'm also not sold on the idea that the web should be free. The happy medium is to have users pay for content, making it so…