Might be little off-topic, but here goes nuthing.

What is content, what is ad?

What is product, what is payment?

In not-so-distant future, the lines between those two would blur.

Whose 'fault' would be that outcome?

Big players will say, "Can't be helped, consumers want content without paying."

Small consumers will say, "Can't be helped, big players shove ads without giving product."

Wait, is this trend of content-morphing-into-ads a 'fault'?

Isn't it more likely it is a upcoming 'feature'?

Isn't it more likely it is the natural trends of things in the coming age where the private enterprises have swallowed the public space awhole?

Product is ads, content is ads.

Everything is ads.

Art is propaganda in 21th century style, perhaps?

The funny aspect of this trend is this,

Small people always pay.

First, you pay by providing your connectivity (Electricity, gadgets and so on)

Second, you pay by providing your credits (Fiat money by governing states)

Third, you pay by being surveiled.

Fourth, you pay be your attention.

Fifth, you pay by your time.

The emphasis seems to be on the second aspect of paying-the fiat money, while the greater dialogue is needed in the other FOUR aspects.

First, connectivity issue is already being conquered by big players; Google's baloons, drones, lasers, Facebook's 'Free' Basics

Third, the web is built in nature to be surveiled by powerful authority, whether that authority is legal(state) or technical(corporation) are irrelevant, as one submits to the other. Where the state is stronger, the corporation submits; where the corporation is stronger, the state submits.

Fourth, ADHD is not a disease or deviance. It is natural state of modern humanity, as humans are not evolved enough to be this much overwhelmed to consume what is being over-produced. Supply of attention-seeking-media is too much for even 8 billions.

Fifth, the only capital of proles are the time it has. As the labour is irrelevant by upcoming robot labour which never sleeps, tires, eats, shits nor complains about being not paid enough.

Now, this debate of 'adblocking war' is another misdirection by the big players.

You always pay, whether you block some 'ads' to see another 'ads'.

It matters little.

Little guys always pay.