The internet will be very different if the whole ad tech industry disappears. It will be driven largely by subscription, but I believe that is the model that Apple is encouraging.
They can also use Local Storage if necessary. I know quite a few Ad tech companies were using local storage to get around no 3rd party cookies in Safari.
Another company is doing something similar, but using shipping containers to create these farms. Heard they're still in their early days though, https://www.localrootsfarms.com/
The internet will be very different if the whole ad tech industry disappears. It will be driven largely by subscription, but I believe that is the model that Apple is encouraging.
They can also use Local Storage if necessary. I know quite a few Ad tech companies were using local storage to get around no 3rd party cookies in Safari.
Another company is doing something similar, but using shipping containers to create these farms. Heard they're still in their early days though, https://www.localrootsfarms.com/