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How do you make an iPhone app that doesn't cannibalize its original business: an address and phone lookup service that earns its money on incoming calls?

Just wondering since I'm mainly a Flash guy, but I get the impression that flash built web apps are kind of a no-no even with back button support and such. Any thoughts?

It's simple and a lot of fun; based on the Japanese game show Silent Library. It started out as a game for me and some of my friends who are fans of the show, but after several parties where everyone wanted to play when…