Do you think the subscription value proposition in your lower tier offers compelling value to consumers? What research have you done to make ensure your pricing tiers are market-appropriate?
Thank you for sharing. What marketing strategies are you considering to ensure consumer trust is your top value when you go to market?
How can consumers feel confident that the insights they're getting are backed by legitimate research? (In other words, how are you escaping the perception that this is Theranos 2.0?)
Do you think the subscription value proposition in your lower tier offers compelling value to consumers? What research have you done to make ensure your pricing tiers are market-appropriate?
Thank you for sharing. What marketing strategies are you considering to ensure consumer trust is your top value when you go to market?
How can consumers feel confident that the insights they're getting are backed by legitimate research? (In other words, how are you escaping the perception that this is Theranos 2.0?)