They(Ford) just needed people to believe wholeheartedly that they(Ford) were using one. Ford was using the car. The people were seeing it. The second "they" in that sentence is referring to Ford, not the people.
They(Ford) just needed people to believe wholeheartedly that they(Ford) were using one. Ford was using the car. The people were seeing it. The second "they" in that sentence is referring to Ford, not the people.