Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.
Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.