Maybe that's the point? BMW wouldn't want to cannibalize their primary source of revenue (selling luxury cars). One way to maintain the value of owning a BMW is to lower the status of their rental cars. Keeps owners…
Maybe that's the point? BMW wouldn't want to cannibalize their primary source of revenue (selling luxury cars). One way to maintain the value of owning a BMW is to lower the status of their rental cars. Keeps owners…