Yeah, that's been my experience as a prospective Tesla Roof customer. For the record, I cancelled my order before this price hike was sent out, but man, Tesla's service and sales process is probably one of the worst experiences I've had from a price per service point of view.

FWIW, I own and have owned several Tesla vehicles and even though the economics of the Tesla solar roof + Powerwall didn't quite work out, I was willing to overpay a bit for the supposed ease of integration into the Tesla ecosystem. It was also a hedge against rolling power outages that California's been struggling with in the past few years.

I also have experience that Tesla customer service + sales support is pretty atrocious, but again, they were first movers and their product is legitimately pretty decent, so I was willing to take the hit. I was prepared for bad service, but what I got was legitimately awful.

I initially put a deposit down for a few Powerwalls (to be used to arbitrage power rates in CA and as a hedge against rolling blackouts). Over the next 3 months, I spoke with and was called by 6 different sales reps who told me that:

-- I could install the Powerwalls standalone and integrate it into my house

-- I needed to buy a Solar Roof otherwise the Powerwalls wouldn't work

-- I needed to buy a Solar Roof otherwise the wait time for a Powerwall was greater than two years

-- Even if I bought a Solar Roof, I could only buy one Powerwall

-- I could only buy one Powerwall. If I wanted to buy more than one, I would need to buy a Solar Roof as well.

-- They were not selling Powerwalls and the only way I could get a Powerwall was to buy a Solar Roof.

Obviously, they wanted to sell Solar Roofs. Fine. My house could probably use a new roof anyways, and the economics weren't that awful.

So I asked them what the next step was if I wanted to buy a Solar Roof (and some Powerwalls) and they said that they'd estimate my roof area from some satellite shots. They said that it'd probably take a few days.

About two months later, I get an email from Tesla letting me know that they had done their math and my quote was ready. The final price for just a Solar Roof (one Powerwall) system that output just 9.5kW? $60,000. Adding another Powerwall bumped it by $8,000. For what it's worth, I got several other quotes for a comparable roof replacement + solar panels and average pricing was around $40,000.

Tesla's proposal didn't discuss timing, didn't break down the cost of parts vs labor, and basically asked me to pay up and let them putz around till they decided to get to me. I asked for more information, got a call back about a month later. After our conversation, got an email with the breakdown of literally "roof = $xxx.xx" and "labor = $xxx.xx". Timing was cited to be between 3 - 9 months depending on supply.

Every single person I spoke with was different every time. There was some continuity on the email side, but honestly, it seems like Tesla couldn't be arsed to actually build or sell this product in a competent manner. I just wanted to put a few overpriced batteries in my house to keep the fridge running but Tesla turned this into a year-long debacle. Even after I canceled my order with Tesla, I still occasionally receive phone calls and emails from them asking to schedule my install date.