"So they called up Sanjay Jha, and figured out what it was going to take to get an exclusive contract."

Not to take away from the overall point of your comment, but isn't Google in the process of finalizing[1] their purchase of Motorola Mobility, so wouldn't Google have been deeply involved in the decision. In essence a phone to Jha, Rubin, and Page.

I think it's too early to tell weather Medfield is a hit or miss. Anandtech seems to be impressed with the Medfield Platform[2], so far based on what they have seen

"Intel finally did it. After almost five years of talking about getting into mobile phone form factors, Intel went out and built a reference platform that proved what they've been saying was possible all along. Furthermore, Intel also finally landed a couple of partners who are willing to show their support by incorporating Medfield into their product portfolio. The releases are still a few months away at the earliest (possibly even longer for Motorola) but it's much better news than Intel has ever reported before in this space.

The partnerships aren't out of pity either: Medfield is fast. I firmly believe had it been released a year ago it would have dominated the Android smartphone market from the very start. Even today it appears to deliver better CPU performance than anything on the market, despite only having a single core. GPU performance is still not as fast as what's in the A5 but it's competitive with much of the competition today, and I fully expect the dual-core version of Medfield to rectify this problem.

Based on the data Intel shared with us as well, the x86 power problem appears to be a myth - at least when it comes to Medfield. I'm still not fully convinced until we're able to test a Medfield based phone ourselves, but power efficiency at the chip level doesn't seem to be a problem.

Medfield and the Atom Z2460 are a solid starting point. Intel finally has a chip that they can deliver to the market and partners to carry it in. Intel also built a very impressive reference platform that could lead to some very interesting disruptions in the market.

While I'd like to say that Intel's Medfield team can now breathe a sigh of relief, their work is far from over - especially with more competitive ARM based SoCs showing up later this year. I'm really interested to see where this goes in the next 12 months..."

[1] http://www.theverge.com/2011/12/12/2630134/googles-acquisiti... [2]http://www.anandtech.com/show/5365/intels-medfield-atom-z246...