I wouldn't be surprised if they start doing that at some point. But it is quite amazing and notable that Pokemon Go achieved this level of success without any of it. Other highly visible brands still employ traditional…
A lot of highly visible brands use a lot of growth hacking in games, and in my experience this is true with brands that are sub-licensed to small studios. Final Fantasy RecordKeeper, Star Trek Timelines, The Walking…
I did say "strength of brand [...] is everything". I think we are saying the same things :)
I wouldn't be surprised if they start doing that at some point. But it is quite amazing and notable that Pokemon Go achieved this level of success without any of it. Other highly visible brands still employ traditional…
A lot of highly visible brands use a lot of growth hacking in games, and in my experience this is true with brands that are sub-licensed to small studios. Final Fantasy RecordKeeper, Star Trek Timelines, The Walking…
I did say "strength of brand [...] is everything". I think we are saying the same things :)