I think you forgot the history. Apple was the last hold out with small phones, years after everybody else moved to huge phones. But even Apple couldn't resist the pressure from the consumers, and eventually yielded.
Now everybody who bought the orange iPhone needs to sell it and buy the burgundy one. Because the only thing worse than not having an iPhone is having the previous one. Brilliant strategy from Apple, make the colors…
I think you forgot the history. Apple was the last hold out with small phones, years after everybody else moved to huge phones. But even Apple couldn't resist the pressure from the consumers, and eventually yielded.
Now everybody who bought the orange iPhone needs to sell it and buy the burgundy one. Because the only thing worse than not having an iPhone is having the previous one. Brilliant strategy from Apple, make the colors…