6 months ago I launched my AI customer support widget on Product Hunt and other directories. Got some traction but ended up with 5 free users and 0 paying customers.

I'm a software engineer with 10+ years of experience, building on the side after my 9-5 in Romania. I could ship a full product in a weekend with Claude Code. But I had zero idea how to get it in front of people who'd pay for it.

I didn't even know what an ICP was at the time. Didn't know if SEO was worth doing or how it worked. I was too scared to do cold outreach and send DMs to strangers. I literally spent months figuring everything out the hard way.

I turned what I learned into a structured framework that runs inside Claude Code. You clone a git repo and get two things:

1. It tells you what to do next

There's a growth playbook with a specific order: cold outreach first to validate that people actually want your product (month 1-3), SEO once you have messaging that works (month 3-6), paid ads last (month 9+). Each step has a strategy doc that explains the thinking behind it, not just "do this." There's a fundamentals guide that covers funnels, ICP scoring, the Mom Test, churn math. I wrote it for the version of me that knew how to write code but had never sent a cold DM.

Progress tracking files show where you are: leads contacted, reply rates, what's converting. The system reads that context and tells you what makes sense next. If you've sent 20 messages and nobody replied, it'll tell you to fix your messaging before sending more. If your reply rate is good but nobody's booking calls, it'll point you at the demo strategy doc.

2. It does the boring research

Since it runs in Claude Code, it can read your actual codebase and product files. Say "set up my product" and it looks at your code, researches competitors, scores potential customer segments using a weighted framework (pain, fit, budget, market size), and writes everything to markdown files you can review. When you need outreach copy, it writes messages based on your product and the specific person you're reaching out to.

The whole thing is markdown files in a git repo. No app, no dashboard. Strategies are docs, progress is tables, and Claude Code ties it together through good instructions in CLAUDE.md. It's structured knowledge plus product context plus AI execution, not magic.

I built it to solve my own problem and I've been using it to distribute itself, which is a little weird but it works. Got my first sale ever last week. $39 lifetime.

https://beyondfolder.com/distribution

Happy to answer questions about the approach or the Claude Code setup. Also curious if anyone else has tried using AI for distribution, not just for writing code.