> for the white millennials this site seems aimed at, there's not much in their way

I don't know what about our product makes you think that we're specifically targeting white people, but, even if we were, millennials (even ones from populations that are disproportionately of a privileged background) are overwhelmingly either currently in school, or under-employed . "Under-employed," meaning that they tend to work part-time, hourly jobs, rather than being able to secure salaried positions (even for ones with higher degrees).

As I've said before, they literally do not have time--and will, in fact, be put at a financial burden, if they chose to--to take off time to vote. Which is why we have services like "Time off to Vote" (https://www.voteplz.org/guide/get-time-off/) to help people know their rights, as well as easy-to-understand information about getting absentee ballots and voting early.

We also have an entire resource for helping people with criminal pasts know their rights (https://www.voteplz.org/register/#/felony-help/), which pretty much no one makes straight-forward. If you look at other registration sites, they tend to say something along the lines of, "don't use us if you've ever committed a crime," because they don't feel like putting in the effort to help that demographic. Even the National Voter Registration form uses language that can be misinterpreted as meaning that people who have been to jail automatically lose their rights forever.

Like I said, making it easier for people to vote (and giving them resources to get informed) is not making people who don't want to vote, vote. It's helping people who want to make a difference get the resources to make a difference.