I think the effects of "fake" journalism would be mitigated somewhat if we didn't have laws against slander, libel, and false advertising. The media-consuming public in the United States still believes that "if it is in…
Ding ding. I've started seeing "buy here pay here" auto dealerships use "Uber-ready" as a marketing message on their most expensive cars (and subsequently most insane leasing arrangements). It's a smart selling point,…
Great examples. The biggest benefit of "smart home" technology is the commercial sector, anyway. A large office building or school campus uses many times more electricity than residential counterparts, and they have the…
Any multinational is working on mitigation right now (including my own company) since GDPR compliance is based on having customers in affected regions, not being located/headquartered in those regions.
This is a "fluff piece" blog post that doesn't really describe the (actually pretty well designed) product. It looks like someone decided that they needed to "do some marketing" on the blog, but was challenged to be as…
Thanks for mentioning this camera; it's a huge step up from the system that my company has (hardwired) in conference rooms, and I'll look into purchasing one to trial.
Ditto for "news articles" that are written by PR firms for the companies being discussed. Looking at you Forbes/Business Insider.
Yes. If someone searches "Walmart near me" or "Walmart sales" or something like that, they're as brand-aware as you can possibly make them. If you're worried that a competitor might distract them somewhere between their…
Plus, you have marketing agencies that spend the majority of their clients' ad budgets on branded keywords. Of course your ad campaign seems effective when you're displaying ads to people specifically searching for your…
I sort of agree? I think it's important that people take data privacy and security seriously. I don't think someone, however, needs a nuanced understanding of what constitutes legitimate interest for data processing, or…
And now, if you're marketing or selling to people in the European Union, you're expected to have a deep understanding of data privacy law to negotiate GDPR, ePrivacy, and a host of other (often contradictory)…
I think the effects of "fake" journalism would be mitigated somewhat if we didn't have laws against slander, libel, and false advertising. The media-consuming public in the United States still believes that "if it is in…
Ding ding. I've started seeing "buy here pay here" auto dealerships use "Uber-ready" as a marketing message on their most expensive cars (and subsequently most insane leasing arrangements). It's a smart selling point,…
Great examples. The biggest benefit of "smart home" technology is the commercial sector, anyway. A large office building or school campus uses many times more electricity than residential counterparts, and they have the…
Any multinational is working on mitigation right now (including my own company) since GDPR compliance is based on having customers in affected regions, not being located/headquartered in those regions.
This is a "fluff piece" blog post that doesn't really describe the (actually pretty well designed) product. It looks like someone decided that they needed to "do some marketing" on the blog, but was challenged to be as…
Thanks for mentioning this camera; it's a huge step up from the system that my company has (hardwired) in conference rooms, and I'll look into purchasing one to trial.
Ditto for "news articles" that are written by PR firms for the companies being discussed. Looking at you Forbes/Business Insider.
Yes. If someone searches "Walmart near me" or "Walmart sales" or something like that, they're as brand-aware as you can possibly make them. If you're worried that a competitor might distract them somewhere between their…
Plus, you have marketing agencies that spend the majority of their clients' ad budgets on branded keywords. Of course your ad campaign seems effective when you're displaying ads to people specifically searching for your…
I sort of agree? I think it's important that people take data privacy and security seriously. I don't think someone, however, needs a nuanced understanding of what constitutes legitimate interest for data processing, or…
And now, if you're marketing or selling to people in the European Union, you're expected to have a deep understanding of data privacy law to negotiate GDPR, ePrivacy, and a host of other (often contradictory)…