This all seems to make sense, but how realistic is it for a startup to actually spend time on SEO instead of putting those same resources into product development, traditional marketing, etc?
The lead investor typically negotiated for their own percentage and any pro rata rights on top of that will usually dilute the founders and any prior investor more, rather than dilute the lead investor.
This all seems to make sense, but how realistic is it for a startup to actually spend time on SEO instead of putting those same resources into product development, traditional marketing, etc?
The lead investor typically negotiated for their own percentage and any pro rata rights on top of that will usually dilute the founders and any prior investor more, rather than dilute the lead investor.