anon account for obvious reasons.

Came here to share my story, which is very close to what you describe.

tl;dr: Moved from AWS to colo in desperate attempt to make balance sheet more attractive. It worked.

Before I took over the engineering bits at this plateau/failing startup, they were all in on AWS. Monthly costs were running at around £3k. Which is not much, but since the revenue was tiny, the costs of hosting was "considerable". After a monumental effort on my part to try to make things more efficient and streamlined, I eventually run out of motivation (but that's another story) so I expressed my wish to leave to the founder and he finally agreed to my years old suggestion of going lean-and-mean and in one last attempt to make the company more attractive to one last investment round (E by then). Make it or break it, as the say goes.

On that same week I came across a HPE "Buy One Get One Free" offer (similar to this one https://www.serversdirect.co.uk/pdf/BOGOF-Gen9-Servers.pdf). Then found guy who was re-selling colo space at a under-used datacentre in London. Since I (sysadmin/DevOps/InfoSec/Backend engineer Jack-of-all-trades master of none) was the person who would end up managing the new metal, I picked a location within an hours drive from home.

And so it happened.

2x 1U HPE proliant servers with decent CPU and 32G of RAM. And 6x Samsung 850 SSDs off Amazon. Total bill for the hardware (BOGOF refund included): £2600 ish.

Post migration, monthly hosting costs: £50 for the colo; £50-ish AWS S3+CloudFront (10M assets would increase the SSD storage costs too much); £40 in taxi fares when I visit the DC once a month for kernel updates.

And just like that, we broke even the very next month after the last "big" AWS bill. Our product wasn't all that exciting, but 2 months later we found a buyer who was happy to snatch this "non loss making" operation.

3 months after the acquisition, they had already migrated the whole thing back to AWS and the HPE proliant servers were gathering dust in their office.