By tracking people that converted and then feeding that into Facebook's Lookalike Audience we were able to drop the cost per lead to about a third of the original cost over time (from $78 to $27). It beat everything…
Personal anecdote that shows how customer service laser-focused T-Mobile is: Last week the T-Mobile CMO announced a nationwide campaign in which existing and new customers could turn in any Blackberry and get $200…
http://www.perfectaudience.com/
By tracking people that converted and then feeding that into Facebook's Lookalike Audience we were able to drop the cost per lead to about a third of the original cost over time (from $78 to $27). It beat everything…
Personal anecdote that shows how customer service laser-focused T-Mobile is: Last week the T-Mobile CMO announced a nationwide campaign in which existing and new customers could turn in any Blackberry and get $200…
http://www.perfectaudience.com/