The information the demand source tag includes things such as domain name, ad size, among other things. Most of this information is publicly available--take a look at the AppNexus public wiki for more information. This…
The general idea is: 1. Get access to a DSP (either AppNexus, AOL, Doubleclick itself or a smaller DSP--there are literally dozens). DSP stands for demand-side platform, but in this case we're going to use them as a…
I have experience doing the exact thing described in this article, but not at the level of sophistication described. I still made a decent amount of money from it. All of the exchanges (on the buy and sell side) know…
The information the demand source tag includes things such as domain name, ad size, among other things. Most of this information is publicly available--take a look at the AppNexus public wiki for more information. This…
The general idea is: 1. Get access to a DSP (either AppNexus, AOL, Doubleclick itself or a smaller DSP--there are literally dozens). DSP stands for demand-side platform, but in this case we're going to use them as a…
I have experience doing the exact thing described in this article, but not at the level of sophistication described. I still made a decent amount of money from it. All of the exchanges (on the buy and sell side) know…