The problem here is that this is the exact opposite of what's going on - the competitive advantage of many smaller companies these days is that they are not even close to being compliant with regulations but platforms…
I think you're conflating two unrelated dimensions - automation and size. Traditional ad-buying for TV operates at scale but without much automation. Meanwhile, there are plenty of players in the ad business that aren't…
The problem with this reasoning is that assuming the content of the ad is not discriminatory, delivering the ad to some subset of your audience is highly unlikely to be illegal. For example, if you're a publisher that…
IANAL but it seems both from the comments here and common sense that the law only makes ad publishers liable for discriminatory ads, not advertising campaigns that target in a discriminatory way while advertisers are…
The problem here is that this is the exact opposite of what's going on - the competitive advantage of many smaller companies these days is that they are not even close to being compliant with regulations but platforms…
I think you're conflating two unrelated dimensions - automation and size. Traditional ad-buying for TV operates at scale but without much automation. Meanwhile, there are plenty of players in the ad business that aren't…
The problem with this reasoning is that assuming the content of the ad is not discriminatory, delivering the ad to some subset of your audience is highly unlikely to be illegal. For example, if you're a publisher that…
IANAL but it seems both from the comments here and common sense that the law only makes ad publishers liable for discriminatory ads, not advertising campaigns that target in a discriminatory way while advertisers are…