I might be off, but why are you adding CAC back into Contribution Margin to determine LTV? This seems like more of a sunk cost that would imply 1x LTV/CAC than the 2x that you show? Other than that, nice article!
Description: Vr Travel Application Testing: Feedback On User Experience Contact: warren@experiencer.com
I might be off, but why are you adding CAC back into Contribution Margin to determine LTV? This seems like more of a sunk cost that would imply 1x LTV/CAC than the 2x that you show? Other than that, nice article!
Description: Vr Travel Application Testing: Feedback On User Experience Contact: warren@experiencer.com