Policy like this is meant to protect sender reputation, not just provider IP pool. High hard bounce rate lowers your inboxing in the long term. If your bounce rate is consistently above 5% consider verifying all new…
You often pay for "good company" when you choose a more expensive provider. So the cheaper the provider the lower quality of their shared IP pool due to the type of customers they tend to have on the platform. The free…
My guess is that how most email service providers handle this - they don't actually delete the email and just have a flag on it - bounced, complain, unsub. This way the list owner can run an export and see all the…
The hard bounce status might be stored outside of your lists. I am not sure customers can easily change a hard bounce status themselves. Do you mean you just deleted those records with intent to re-add to reset the…
+1 what Jonathan said. Typically, when email service providers are down the response code indicates a temporary issue with a soft bounce code, so you can still try to send to that address in the future. The action for…
This would affect all email types including emails like receipts, shipment confirmations, password resets, account verification. Plenty of critical communications get caught in this storm...
Thanks for sharing Jonathan, unprecedented situation. And that's just gmail.com addresses we can see data on, while there are all those business domains that use Google Apps for their email that probably experienced a…
I don't love the pricing examples (cost prohibitive for many), but I like an idea of IP pool clusters where you pay to be on a certain tier level.
^^^ I agree with this. There is a very good chance that anyone who bothers to reach out to support and explain their case can get grandfathered.
^ Couldn't agree more, especially "Abuse ruins it for everyone."
It really has become a norm and is very frustrating for customers, while there is simply a better way to do this - kill free plan for NEW customers, but grandfather existing customers. Or at least introduce some…
BigMailer.io isn't self-hosted, but for a list size of <5000 it's completely free, and supports bulk + auto/drip + transactional (via API) campaigns. We also have drag-and-drop template editor, Zapier integration, and…
+1 for this approach. This was the #1 design decision we made with BigMailer.io back in 2015. It's not trivial to change the model once you go with unique lists approach. Performance is extra helpful for making…
Many ESPs these days license 3rd party editors that cost them recurring fees on a per user basis. Unlike hosted solutions, like BigMailer.io or SendGrid (both license drag and drop Bee editor), Sendy charges a very low…
The issue here is "relating to their products and services". Per GDPR, the consent can not be "bundled". When you signup for an account you consent to communications about your account only and things like product…
> Now, what additional personal data are collected by tracking pixels? In theory, an IP can be captured, which is considered PII, but most mailbox providers use proxies so this isn't reliable.
It's not my definition, that's how the CAN-SPAM Act of 2003 (applicable to US only) defines spam and most marketers are familiar with since it's been around for 15 years. Of course the laws are different in Europe and…
Agree on "most of the time". There are of course exceptions, like the famous BaseCamp story.
I wrote about a similar but shorter list for early stage bootstrappers - https://www.bigmailer.io/blog/10-early-stage-tools-every-boo...
Couldn't agree more ^^^
I see way too many market leaders on the list - just because they have a free plan doesn't mean they are good "for companies on a budget". The free tiers are designed to hook you in, but switching once you hit the…
Thanks for the answers. Try to implement bounce processing soon - an average list decays at 2% per month (3% for B2B lists) so in a few months, the bounce rate can be high enough for mail box providers to start blocking…
Yes, agreed. Lotsa factors in play when it comes to deliverability, like a puzzle. What a well established brand (with high quality emails) can get away with isn't something that businesses with less resources should…
Pretty cool. Does the tool process bounces, complaints, and unsubscribes, e.g. auto removes from future mailings? Have you considered using a hosted platform that uses Amazon SES rather then hosting Sendy or other tools…
Sounds like you have a good and established sender reputation, which is a big factor. When people start fresh (new sender identity) they tend to run into deliverability issues. Also, the quality and size of the starting…
Policy like this is meant to protect sender reputation, not just provider IP pool. High hard bounce rate lowers your inboxing in the long term. If your bounce rate is consistently above 5% consider verifying all new…
You often pay for "good company" when you choose a more expensive provider. So the cheaper the provider the lower quality of their shared IP pool due to the type of customers they tend to have on the platform. The free…
My guess is that how most email service providers handle this - they don't actually delete the email and just have a flag on it - bounced, complain, unsub. This way the list owner can run an export and see all the…
The hard bounce status might be stored outside of your lists. I am not sure customers can easily change a hard bounce status themselves. Do you mean you just deleted those records with intent to re-add to reset the…
+1 what Jonathan said. Typically, when email service providers are down the response code indicates a temporary issue with a soft bounce code, so you can still try to send to that address in the future. The action for…
This would affect all email types including emails like receipts, shipment confirmations, password resets, account verification. Plenty of critical communications get caught in this storm...
Thanks for sharing Jonathan, unprecedented situation. And that's just gmail.com addresses we can see data on, while there are all those business domains that use Google Apps for their email that probably experienced a…
I don't love the pricing examples (cost prohibitive for many), but I like an idea of IP pool clusters where you pay to be on a certain tier level.
^^^ I agree with this. There is a very good chance that anyone who bothers to reach out to support and explain their case can get grandfathered.
^ Couldn't agree more, especially "Abuse ruins it for everyone."
It really has become a norm and is very frustrating for customers, while there is simply a better way to do this - kill free plan for NEW customers, but grandfather existing customers. Or at least introduce some…
BigMailer.io isn't self-hosted, but for a list size of <5000 it's completely free, and supports bulk + auto/drip + transactional (via API) campaigns. We also have drag-and-drop template editor, Zapier integration, and…
+1 for this approach. This was the #1 design decision we made with BigMailer.io back in 2015. It's not trivial to change the model once you go with unique lists approach. Performance is extra helpful for making…
Many ESPs these days license 3rd party editors that cost them recurring fees on a per user basis. Unlike hosted solutions, like BigMailer.io or SendGrid (both license drag and drop Bee editor), Sendy charges a very low…
The issue here is "relating to their products and services". Per GDPR, the consent can not be "bundled". When you signup for an account you consent to communications about your account only and things like product…
> Now, what additional personal data are collected by tracking pixels? In theory, an IP can be captured, which is considered PII, but most mailbox providers use proxies so this isn't reliable.
It's not my definition, that's how the CAN-SPAM Act of 2003 (applicable to US only) defines spam and most marketers are familiar with since it's been around for 15 years. Of course the laws are different in Europe and…
Agree on "most of the time". There are of course exceptions, like the famous BaseCamp story.
I wrote about a similar but shorter list for early stage bootstrappers - https://www.bigmailer.io/blog/10-early-stage-tools-every-boo...
Couldn't agree more ^^^
I see way too many market leaders on the list - just because they have a free plan doesn't mean they are good "for companies on a budget". The free tiers are designed to hook you in, but switching once you hit the…
Thanks for the answers. Try to implement bounce processing soon - an average list decays at 2% per month (3% for B2B lists) so in a few months, the bounce rate can be high enough for mail box providers to start blocking…
Yes, agreed. Lotsa factors in play when it comes to deliverability, like a puzzle. What a well established brand (with high quality emails) can get away with isn't something that businesses with less resources should…
Pretty cool. Does the tool process bounces, complaints, and unsubscribes, e.g. auto removes from future mailings? Have you considered using a hosted platform that uses Amazon SES rather then hosting Sendy or other tools…
Sounds like you have a good and established sender reputation, which is a big factor. When people start fresh (new sender identity) they tend to run into deliverability issues. Also, the quality and size of the starting…