AirBnb also owes some success to a bit more gray/black hat approach if I remember correctly: http://davegooden.com/2011/05/how-airbnb-became-a-billion-do... Sometimes you gotta do what it takes.
Great preso on user acquisition with real numbers.
AirBnb also owes some success to a bit more gray/black hat approach if I remember correctly: http://davegooden.com/2011/05/how-airbnb-became-a-billion-do... Sometimes you gotta do what it takes.
Great preso on user acquisition with real numbers.