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This infuriates me as a Twitter stockholder and user. Has everyone at Twitter fallen asleep? How could they not have the jump on Google on this.
I think part of it is due to the fact that Google has greater access to a broader audience. Not everyone will search Twitter for "Donald Trump" but they will certainly search Google - so Google is providing a way for the candidates to take advantage of what is already happening probably millions of times every day.
I also hope it will expand the conversation to longer formats... Twitter and Instagram are only worsening the "Soundbite Politics".
Agreed.

I'd argue further that Twitter has done close to nothing to make their search a useful feature in the first place, which is why people aren't searching Twitter with "Donald Trump". If I was Twitter, this would be very worrying. All they've managed to do so far is "firehose search", which is only useful for realtime events unfolding. They probably should have been thinking about "topic search" and "person search" for a while now...

Yeah, the inability to search your Twitter feed is simply infuriating. This is an embarrassingly parallel problem, so the issue isn't scale slowing the development of Search down. Twitter just doesn't give a shit.
*twitter does not have the systems in place to be able to give a shit.
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Isn't this more just a response to Twitter? People already find what the politicians are saying on their twitter feeds...
that's what I was thinking. Trump is HUGE on Twitter. Bernie is HUGE on Twitter...this seems exactly like every other time Google plays "me too".
> Bernie is Yuuuge on Twitter

FTFY

What exactly do you wish Twitter had done? Allow longer posts? That's not going to have the big positive impact some people think it will. Hosting longer posts on Twitter isn't going to bring more users to Twitter or keep more people more engaged with it.

This is a big deal because Google is leveraging their dominant position in search to coerce people into using it as a social platform.

Next time invest in a company that knows what it's doing.
This is a bit of a snide remark on my part, but maybe the fact that that Dorsey is trying to run two separate companies at the same time may explain some of Twitters aimlessness.
You will use the gifs and like them.
I can imagine the development of the use case for this story:

"As a presidential candidate I want a platform that every one of my constituents can use to follow my ramblings..."

Too bad no candidate is worth listening to. :P
Like it or not, one of them is going to lead one of the world's most powerful nation. Educating yourself on their policies is worth it imo.
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I'd try to explain to you how dumb that statement is, but you're too dumb to get it? :P
Can I get the opposite of this; where the latest political circus news is excluded from Google?
You could avoid searching for those topics. Just a thought...
Some examples of these seem to be:

https://www.google.co.uk/search?q=hillary+issues

https://www.google.co.uk/search?q=bernie+issues

I'm referring to the postings with the photo and the checkmark and the "On Google" text, not the ones pulled from news sources, like the ones for "trump issues"

I'm thrilled to report that uBlock Origin completely strips out this spam on the search results page. I was worried that it might take some time to filter out this noise from the search results page, but apparently not!
If you search for widgets, why is relevant info from the foremost expert on widgets spam?
So uBlock is actually blocking a site's own content? I've heard a lot about false positives but this takes the price.
I'm using uBlock Origin and still see these.
You could argue that AdWords is also Google's own content..
No content is hidden from my side[1] -- I am using default filter lists. Poster must have some custom filters, or using some other 3rd-party filter list which causes this. The logger would tell why content is blocked on his side.

[1] http://i.imgur.com/2M1D6Uj.png

Whoa, I've never seen this privacy reminder box before! Must be an EU-specific thing to try and dissuade them from getting skinned alive by EU privacy laws.
It could be that this is massive, and has little or nothing to do with the US presidential election. They're going to try to force their way into social by grafting social media posts onto the one thing basically everyone uses - the search page.
Or it could be a desire to provide maximally relevant search results. Sometimes a cigar is just a cigar, Dr. Freud.

Not-a-disclaimer: I'm spending the year at Google (as a visiting scientist; I don't own stock and have no financial interest in its success). You might be surprised by how strong the desire is to do the right thing by users and make it easy for them to find what they're looking for. There's not always an ulterior motive -- happy searchers made Google what it is today.

Happy searchers _and_ AdWords.
"Gut gemeint ist das Gegenteil von gut!" German saying! Even with the right motive, you can make - in Googles case: systematic - wrong decisions.
"Hell is paved with good intentions"

1600 Mystic John Ray, later repurposed by Karl Marx.

The literal translation is much stronger: "good-intentioned is the opposite of good".
This doesn't seem like such a bad idea. I don't care about most of the stuff on Twitter. But, if I'm searching for something and a Tweet-like "post" exists that is relevant to what I'm searching for, I might like that.
To me this seems like the polar opposite of social. There's no conversation, there's no interaction, and there's no involvement for "regular people".

This is just a new ad unit.

>They're going to try to force their way into social by grafting social media posts onto the one thing basically everyone uses - the search page.

Wasn't that the strategy with Google Plus when it came out?

But what makes it more effective than iGoogle wasn't?
Wow, when Google makes this available to businesses they're going to be able to charge whatever they want and every business is going to have to use it. This is not good.
Is that so different than the advertising space that they currently sell? Everyone that has posted screenshots of the new feature is using ad-blocking, so maybe we just don't even think about the ads any more?

[0] http://i.imgur.com/mkTaMJo.png

Is this like twitter meets google ads in my search? I've moved to Duck Duck Go already, It's about 90% effective, but worth it.
Does anybody go directly to "google.com" any more? Most search is through the browser's search box.
Mine is through my browser's search box ... which has defaulted to DDG for years.
Maybe I'm being nitpicky here, but perhaps blue is not the best choice for this page, if they want to stay neutral (or perhaps they dont?).
Just like Google. Give people no reason to use something, just put it out there, and hey "We're Google!" and they will come.

Except no, they don't.

Yeah seriously, they keep putting out these products that no one ever wants to use. Like that Google Maps thing or that Chrome browser or whatever. Geez.
Obviously I'm talking about social networks ;)
That's neither obvious from your post, nor is it even valid in this context.
It's worked multiple times for them in the past, most notably with search.
Yeah Yahoo clearly saturated the market..
Obviously I'm talking about social networks.
I just don't like when they make it a part of Google, Orkut was better than Google Plus IMO for that reason.
If they could build a social network, I would probably enjoy it being part of search. Show me links people I follow have tweeted that are related... seems like that would be a killer app.
Could be an interesting way for candidates to get in front of third-party spin. When you Google "Bernie Sanders" you could be greeted with rich content from the Sanders campaign explaining his positions, rather than links to hit pieces and other info-detritus.

Of course, either way you're getting somebody's propaganda.

My concern is then the composition of the rich content when Google offers itself as the platform. "Welcome, to our podium, Canditate A. We've already constructed the stage and backdrop, too, with these accompanying articles, images, and layout."

It sounds, initially, like Google's role is very passive, but I think control over what surrounds the podium has the potential to be very active. "Hey, Candidate B has better lighting!"

Google as active medium becomes the active message? Thoughts?

Is this really an intentional product launch? Being late on a Friday evening seems quite strange.
This is the Google version of Twitter's little 'verified' checkmarks, just for whole web pages instead of tweets. The presidential election is actually a great place to roll out that kind of service given him much domain squatting goes on (e.g. http://www.tedcruz.com), but it's clearly of general applicability. If it takes off, it makes Google the place to go to for establishing a page as the 'official' version.
this is like having a real time stream of every psychological profile in the DSM

Thanks, Google, but I need more space, not less, from this madness

I believe it's a voluntary service, not mandatory.... currently.
This seems like a bad idea in that it allows the powerful to completely control the messages that are affiliated with them. Suppose celebrity x does wrong to a regular citizen, and they have Google posts at their disposal while Jane Smith does not.

On the other hand, this seems like something Rick Santorum might have been grateful for.

I can imagine the popular, rich and powerful to love it. Imagine avoiding all the abuse, threats, snide remarks, witty rebuttals, imaginative memes and uncomfortable truths that Twitter gives them as a platform. People want something more sanitized as a platform. It's quite an interesting development.
Isn't that what ads are for? If you want to speak and not listen, just use a traditional broadcast medium like TV.
I think the intended purpose is to blurr that line.
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This seems like a terrible idea. If given access you can now completely control the primary message regarding search terms of yourself. Kinda defeats the purpose of using search as discovery, no?
So... Twitter?
without the opposing views, trolls, abuse, other points of view, memes, snide remarks, outrage, support and morsels of truth and without a Safety Council, perhaps, yes like Twitter.
And with the clever twist that behind the "Tweet", there is an actual article. With actual information.

So yes, like Twitter. ..if you only use it to share Medium posts.

Google already does something a little like this with Google plus pages. Let's say someone google's for my website name, and I have a Google plus page associated with it. If I have recently posted new content on my Google plus page, this post is displayed in the top right hand side of the Google search results.

I wonder if these new posts will appear in the same place or actually embedded in the main results.

"I am Hillary Clinton, and I approve this search result."
Is Google building a version of Facebook news feed in Google Now?! For many people Facebook is for getting updates from their news source and use less social material