That's exactly what they're targeting here -- Alienware's existing (and not altogether small) market, full of gamers, geek chic, and those that might wear t-shirts advertising their hackitude.
Designers look at it and wince, but I can definitely see that phone being successful in that crowd.
EDIT: Argh. I should've paid closer attention to the text. As others pointed out, this thing's completely fictional. They're not targeting anything. Mea culpa.
At the risk of sounding the killjoy, those aren't exactly pictures, so much as an artist renditions notion of what an Alienware phone might look like. The pictures are all labeled "Designed by Jas Seehra for Dial-a-Phone - www.dialaphone.co.uk"
I'm thinking the real phone's probably going to look nothing like this and will probably look more like a phone that people won't actually mind being seen in public with.
Not only is the picture totally a speculative mock-up (see the original image here: http://image.alienware.com/Images/product_detail_page_images...), if you read carefully there is no indication that alienware is actually building a phone at all. Really this is just some guy making up stuff about a phone, in order to have the "exclusive" and get backlinks from people too clueless to realize he's making it all up.
Oh awesome. Hey, why report news when you can just invent it, right? It's easier that way.
And on re-reading it, you're totally right. They're saying "Dell MIGHT make a phone. And Dell owns Alienware. So here's the phone that Alienware's going to make."
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[ 2.9 ms ] story [ 50.8 ms ] threadDesigners look at it and wince, but I can definitely see that phone being successful in that crowd.
EDIT: Argh. I should've paid closer attention to the text. As others pointed out, this thing's completely fictional. They're not targeting anything. Mea culpa.
Don't these people have any sense of style at all ?
http://www.urbandictionary.com/define.php?term=Dethphone&...
I'm thinking the real phone's probably going to look nothing like this and will probably look more like a phone that people won't actually mind being seen in public with.
And on re-reading it, you're totally right. They're saying "Dell MIGHT make a phone. And Dell owns Alienware. So here's the phone that Alienware's going to make."
I want that monitor though.