They're different. They seem normal to the Chinese people, as their web design is a reflection of their culture. This is perhaps the main factor in the inability of the American tech companies to succeed in China, for more info you could read the book "Alibaba: the House that Jack Ma Built"
I would not say it is a reflection of culture. They simply have a lower standard for aesthetic look relative to information density. If you look at some early pages from the western Internet they had similar designs which have gradually been phased out.
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