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very spotify-ish
The jerky scrolling on that page isn't pleasant.
very bad ux on this one
agreed. the scrolling is awful and the text placement and sizing is weird.
Wow, that scrolling is a trainwreck
Indeed, I'm kitted out with the same hipster mac I suspect the design folks use, yet simply scrolling down was a mess. Not sure what they tested this with :/
Agreed. Also, it seems to have completely broken Ctrl-F functionality. I especially hated how it encouraged resizing the browser to check different fonts, and then just pushed me back to the top of the page making me fight the scrolling system to get back to where I was.
Why is this marked as a duplicate? It seems to be the only post from this url, and the only post with the phrase "dropbox brand"
This shouldn’t be marked as a dupe. It’s a new redesign.
Looks stylish and artistic. Not exactly what I usually think of when I think of Dropbox. I use them mostly cause they're the most reliable cloud storage method I've tried. But looks nice to me.
What are fellow HN'ers using for file sync/sharing? I was a Dropbox early adopter but haven't been as impressed as of late, with Dropbox suddenly trying to integrate into my MS Office apps and trying to upload my screenshots and photos.

I'm not a huge fan of Google Drive's recent redesign either. I like box.com but haven't moved anything yet.

Resilio Sync, although I'm not necessarily advocating for it. It's nice to have an option where nothing is in "the cloud".
This is the worst UX I've seen in a long time. Not only that, it's visually garish. Apparently the designers at Dropbox have never heard of color theory.
My initial impression was they were intentionally breaking color theory rules, maybe as a way to stand out. It gives off a trendy, hipster vibe. I can't imagine this aesthetic aging well.
it gives me a 'geocities' vibe.
That's a great way of describing it.
It give me a "I just discovered LSD" vibe.
The marketing language describes it as a celebration of "creativity". In that regard, I do find the work of various artists they're featuring (particularly the portrait and illustration at the top) to be great and in line with their stated principles. Really though, the colors and typography on this page don't work well. Going against the grain doesn't mean you throw the baby out with the bathwater (or aesthetics in this case). Even some of the most envelope-pushing artists of the past century, like Basquiat or Rothko, understood this and broke rules in a way that expressed some creative truth. Maybe I'm overthinking it but it's going to take more than "creativity for creativity's sake" for me to appreciate what's going on here.
All this scrolling is making my finger hurt. Have to scroll the equivalent of 100 A4 pages to get content that would have fit onto a sticky note.
It seems like it would be at home on a Commodore 64, maybe they're working on a port?
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Wow. that is (from my perspective - but only mine) terrible.

Janky scrolling, things flying around, random animations that don't finish before you scroll past them.

The left / right alternate scroll is .... unsettling.

I don't often agree with statements like this on HN, but this site probably the worst designed I have ever encountered that wasn't made that way intentionally. Seriously terrible. I can't imagine it's all that accessible for people with disabilities as well.
I thought something was wrong with my browser because it wouldn't scroll. How does a company with this much money fail so hard at web design?
Hit the down arrow key and some javascript is exposed. Was that intentional I wonder?
I literally changed browsers thinking that something in my browser (nightly FFx) was breaking the site.

Kind of glad to see it's just another bad design decision and nothing else.

The alternating scrolling is especially bad on a touchscreen because the scrollable page area also alternates between the left and right sides of the page. You have to swipe on one side of the page until it stops, then deduce that you haven't hit the page end and then start swiping in the other side of the page.
Wow, that broke my browser (chrome, no less). I love innovative UX, but multiple internal scrollbars, a <noscript> tag that shows up as text at the bottom of the page, hijacked and then broken scrolling. Looks more like a college web design project than something that would come out of a top web company... yikes.
My response to this site as someone who has had a paid Dropbox account for years:

Oh no. Oh... no. follow link to dropbox.com Ugh. What happened?

I'm now under the impression Dropbox will go out of business and I need to explore alternatives.

Edit: I think I identified what makes me intensely dislike it. The color scheme and design screams "This is no longer for you, it's for hipsters."

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Urgh, gross. Visual vomit — totally impractical and communicates nothing.
It's probably totally subjective but I find the typeface needlessly "wide" and the colour palette unpleasant - especially that dark red and cyan combination in the new homepage [1]. It has some sort of retro Microsoft Frontpage '97 vibe.

[1] https://i.imgur.com/rcZxsLs.png

That typeface is just dreadful. Dropbox is a utilitarian business product, not a mid-century art exhibit.
Yeah, the text is really weird, I had a hard time reading any of it. The letters just seem too wide, out of proportion. I almost wonder if I have an extension blocking some adaptive-text-resizing script or something, because it doesn't seem like they'd actually want it to look that way...
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I see what they wanted to do, but I think they misjudged their users. The non design oriented people using this will probably think that this is horrible - which it is (for this purpose). This kind of playful and color heavy design isn't new or bad, it's just that it has a really hard time breaking out of the art/design magazine area. It's impractical, forces the user to look extra hard, uses non-traditional color combinations with weird contrasts. Whoever greenlit this made a mistake.
We don't know how the UI will look, which is what matters. Of course the design announcement will be over-designed.
I get the metaphor and all, but I found this statement to be pretty over-the-top:

> Our old logo was a blue box that implied, “Dropbox is a great place to store stuff.” The new one is cleaner and simpler. And we’ve evolved it from a literal box, to a collection of surfaces to show that Dropbox is an open platform, and a place for creation.

Maybe this is just an intermediate step in an attempt to preserve some brand continuity, and something more radically different is coming later, but the new logo sure looks a lot like a blue box to me. I literally didn't realize the logo next to this text was the new logo, I kept scrolling down looking for something that wasn't clearly a box.

I actually agree that the new logo is an improvement -- it really is "cleaner and simpler" -- but I think it is ridiculous to look at that new logo as anything more than (or other than) a stylized box.

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It's like they switched from RGB to HSB colors without actually changing any of the values.

Also, [do unnecessary scrolling tricks justify requiring JavaScript?](https://i.imgur.com/9mVzkaY.png)

Wow, this is truly terrible. Those colors are godawful.
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