FB vs Foursquare (giantrobotlasers.com)

Paid acquisition is a very popular way to get apps traffic. CAC is less than ARPU for those who use it most. The brand advertising is some of the most engaging on the internet. The amount of money means it is successful for Facebook. The rate of increase in spending means it is successful for advertisers. That Facebook hasn't turned its whole site green for the next shitty Hulk movie makes it an effective success for the user, relative to others.

@ikirigin Fourdiamond? http://twitter.com/dcurtis/status/21598768075

@dcurtis 2 char is better than 3. Also, their logo is a diamond http://j.mp/bsF5F3 (◊ = option-shift-v) http://twitter.com/ikirigin/status/21599774307

Oh, it wasn't the four of diamonds?

I was afraid ♥ ♠ &clubs would get jealous.

Diamonds, the card suit, are called "squares" in numerous European languages, among which the original in this context was French (carreaux).

Its a mother fu^&ing parallelogram.