Isn't it crazy that the majority of startup/product websites now have background curves and skew(); lines. I wonder how this is going to be either;
a) transformed into a new creative format
b) maintained for longevity
--
The mobile stuff looks nice but does make you wonder whether brands can keep up with extreme design as a concrete brand image. Then again, I'm fond of things minimal.
What I want to see in UX design for 2019, is buttons that actually look like buttons, and not buttons that are hidden as practically anything on the page :/
The message seems to be "embrace the pretty shiny because you can" as opposed to "embrace thoughtful design that works in service of your idea". Not sure I'm 100% on board with this.
I mean, iPhones have had powerful processors and graphics chips for ages, but that doesn't mean every app is full of 3D nonsense for the sake of it. The basic animations, though making use of 3D concepts, are still effectively 2D and rather basic; they get out of the way of the content.
The demos in the article don't seem to be about the UI getting out of the way, but rather drawing more attention to itself than the content.
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[ 5.5 ms ] story [ 28.7 ms ] threada) transformed into a new creative format
b) maintained for longevity
--
The mobile stuff looks nice but does make you wonder whether brands can keep up with extreme design as a concrete brand image. Then again, I'm fond of things minimal.
I mean, iPhones have had powerful processors and graphics chips for ages, but that doesn't mean every app is full of 3D nonsense for the sake of it. The basic animations, though making use of 3D concepts, are still effectively 2D and rather basic; they get out of the way of the content.
The demos in the article don't seem to be about the UI getting out of the way, but rather drawing more attention to itself than the content.