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This is a quick, short read. For me it doesn't really cover enough though. Having run a business I feel it doesn't really go into enough detail about the fact you'll have to actually run the business. Even if you don't really do anything with it you'll have to file tax returns, make sure you meet filing dates etc.

There is a little (or a lot?) to learn, which will add "more things to do" to the list of already increasing stuff-to-get-done.

I didn't find this article very thought-provoking or useful. A developer with an interest in entrepreneurship would have come to the same conclusion - "Should I use my skills to build a business? Yes"

Instead, the article seems to be a vehicle to collect affiliate commissions.

It says twice that it’s ok to start without a good idea. I’d like an example of how starting a business without an idea works in practice. You log onto Amazon and buy a new desk with your business discount... and then what?
And then he collects his affiliate commission and doesn't care what you do!
I can tell you how get got all these affiliates! Just buy this book: $8.99
I don't know about lacking ANY idea, but plenty of examples of individuals with an idea that most thought wasn't GOOD at the time.

ie. look at Justin Kan and Twitch. The original idea was just to strap a camera to a guy and call it a business.

Anyone interested in a Company-as-a-Service (CaaS) to help them to get started? A lot of things can be automated away (including cognitive load) these days and when you think about it, there are repetitive patterns in almost all businesses one has to do (but often doesn't want to) - for a modest fee e.g. $20-50/month?
Interested? Most definitely.
Yeah, sounds cool
There is no real substance to this article, i feel.
No-content article with a glaring Amazon affiliate link... blah.