> We formed a task force to redesign it, bringing together people from different disciplines at Red Hat: graphic design, UX design, creative strategy, video, brand, product marketing, and more. And we worked with Paula Scher, a partner at design firm Pentagram, to help us focus. […] After 5 months of research, explorations, and brainstorming, the team found an elegant solution that still reflected Red Hat and could grow with us.
On desktop, the page remains white and then the new logo fades and scales into place before the rest of the content appears. I assume they didn't test that on mobile.
The page is blocking while loading their new logo svg.
If you block the request to `cms/managed-files/Logo-RedHat-A-Color-RGB.svg` it's working (apart from tons of tracking services)
That's at least 7 internal people -- probably more -- plus a pricey contractor, for 5 months. I wonder how much that cost? Sure, Red Hat's 2018 revenue was $3 billion, and this probably "only" cost a few million, but does anyone else find this slightly absurd?
That's interesting. Glad that they mentioned that the old logo always felt "secretive and villainous" - it did to me, too, and struck me as strange why basically the most trusted Enterprise Linux system's logo looked shady and creepy like the incognito-mode guy in Chrome.
It's called a successful countersignal. It says: "we commit to providing such an unmatched degree of pure technical excellence, openness and outstanding customer support that we can have a hidden/secretive white guy wearing a frickin' fedora hat as our literal corporate logo--And get away with it!" I'm sad and even a little concerned at seeing it go away.
"secretive and villainous" is a great match for systemd. It's also pretty good for PulseAudio, NetworkManager, and avahi. These have all been heavily pushed by redhat.
You know they're all open-source, right? I understand and identify with your concerns - I've railed against systemd enough myself - but they all work (fairly) well and have made management/administration of systems cleaner and easier. I think that's why Red Hat's pushing them.
Lots of things from Red Hat are nominally Open Source, but you'd have to fork a massive project to get away from Red Hat's control.
A great example is GNOME adding a systemd requirement. The key developers are employed by Red Hat, and Red Hat chose systemd, so no consideration needs to be given to the possibility that a Linux distribution might not want systemd. This is how Debian was forced into systemd.
The projects very clearly do not give consideration to criticism. Choices are made by the Red Hat teams, and that is that.
New symbol in the logo is OK, but the text is a disaster.
Just stare at it for a second, especially the Re-d coupling. It's unkerned. The 'e' is about to topple over to the right, 'd' looks pregnant, 'a' is too top heavy. There's no visual balance, rhythm or consistency to how "Red Hat" looks. It basically looks as an amateur job.
I think the redesign would make more sense if you were to draw a diagonal line from the bottom of the "e" through the top of the "a", and write the words "DNA" at the left end of the line and "FUTURE" at the right end.
It's writing. It's two short words. You can still read it clearly.
I think fonts are pretty neat in a "hey we can make things that look fairly different but are still perfectly recognizable as the same concept" way, like the different styles of house icons which all meant "go home" in HyperCard stacks.
I confess don't understand the extreme nit-picking about one line being slightly too far over. Or trying to explain alleged issues through strained metaphors. Yes, this lower-case "d" looks like it has a belly -- that is the shape of that letter! They all do.
They've got an entire operating system, and it's full of bugs -- as they all are -- and it has obvious and measurable problems that hurt usability. I'm not sure why a minor branding change justifies a blog post on their part, and I really don't see why unkerned text is "a disaster". I'm typing this in a <textarea> which (like everyone's 1960's-emulating terminals and 1970's-styled editors) uses monospaced fonts, which by definition cannot be kerned.
I find this way of dismissing things that other people care about as irrelevant quite arrogant. Yes, there are always "worse" issues. I could just as well write: We live on a planet full of environmental pollution, human rights abuse, and poverty. I'm not sure why minor usability issues in a relatively obscure operating system justify a comment on your part.
Typography is a venerable craft, and the new wordmark has technical flaws that one simply wouldn't expect from a high-profile project. This won't have disastrous consequences of any kind, but within the context of discussing a post on the new logo, calling a part of the result disastrous is, IMHO, appropriate.
Some people are genuinely interested in branding and typography, some are simply irritated by change, therefore it's common practice to introduce new branding with a blog post. You can see from the amount of comments that there are quite a few people who care about this.
What’s almost as big as the logo is the change from Interstate to a brand new, open font. I love everything about this! I’ve always had a high regard for Red Hat’s branding and marketing.
Looks more like a neckbeard fedora now. Probably did an analysis and found that winning points with the Mountain Dew and Doritos crowd was worth more than points lost for those who can’t stand them.
Edit: to put it another way, removing the face and putting in just the hat, puts more attention on the hat. And it looks more like it could be a trilby while the old hat was more of a classic fedora.
I don't know if there is a way out of that for them. There are probably more people who associate being unfashionable and eating unhealthy snacks with using Linux than an old fashioned hat.
Is the Mountain Dew and Doritos crowd still thriving? Maybe I have been sheltered living the last 10 years in west coast urban bubbles (with their various health conscious eating fads), but that phrase evokes a very dated, 1990s image to me. The successor would have to be a soy latte and a gluten free pastry, or something.
So it's the hat but without the head? That's great actually, I wouldn't even have noticed it was new (in a good way, as in immediately recognized what it was), yet it's fresher and simpler, even manages to evoke a 3D shape feel at the top while being flat colored.
Good to see that new logos can also sometimes genuinely be a nice change!
Ha, didn't mean to point the finger at you. I just rarely notice it spelled with two words outside of official-ish communications where I assume people have been instructed on the spelling. But some Googling suggests it's not as rare as I thought.
76 comments
[ 5.0 ms ] story [ 121 ms ] thread> We formed a task force to redesign it, bringing together people from different disciplines at Red Hat: graphic design, UX design, creative strategy, video, brand, product marketing, and more. And we worked with Paula Scher, a partner at design firm Pentagram, to help us focus. […] After 5 months of research, explorations, and brainstorming, the team found an elegant solution that still reflected Red Hat and could grow with us.
Pro bono or de Bono? Did these people express emotions and feelings and share fears, likes, dislikes, loves, and hates?
http://www.debonogroup.com/six_thinking_hats.php
https://www.redhat.com/en/about/brand/new-brand
- https://www.redhat.com/en/blog/open-brand-project-what-probl...
A great example is GNOME adding a systemd requirement. The key developers are employed by Red Hat, and Red Hat chose systemd, so no consideration needs to be given to the possibility that a Linux distribution might not want systemd. This is how Debian was forced into systemd.
The projects very clearly do not give consideration to criticism. Choices are made by the Red Hat teams, and that is that.
I like it, FWIW.
Compare to Slack’s logo rebrand: https://news.ycombinator.com/item?id=18923719
Just stare at it for a second, especially the Re-d coupling. It's unkerned. The 'e' is about to topple over to the right, 'd' looks pregnant, 'a' is too top heavy. There's no visual balance, rhythm or consistency to how "Red Hat" looks. It basically looks as an amateur job.
http://videos.cdn.redhat.com/NEXT/new-brand/Logo-RedHat-A-Co...
I think fonts are pretty neat in a "hey we can make things that look fairly different but are still perfectly recognizable as the same concept" way, like the different styles of house icons which all meant "go home" in HyperCard stacks.
I confess don't understand the extreme nit-picking about one line being slightly too far over. Or trying to explain alleged issues through strained metaphors. Yes, this lower-case "d" looks like it has a belly -- that is the shape of that letter! They all do.
They've got an entire operating system, and it's full of bugs -- as they all are -- and it has obvious and measurable problems that hurt usability. I'm not sure why a minor branding change justifies a blog post on their part, and I really don't see why unkerned text is "a disaster". I'm typing this in a <textarea> which (like everyone's 1960's-emulating terminals and 1970's-styled editors) uses monospaced fonts, which by definition cannot be kerned.
Typography is a venerable craft, and the new wordmark has technical flaws that one simply wouldn't expect from a high-profile project. This won't have disastrous consequences of any kind, but within the context of discussing a post on the new logo, calling a part of the result disastrous is, IMHO, appropriate.
Some people are genuinely interested in branding and typography, some are simply irritated by change, therefore it's common practice to introduce new branding with a blog post. You can see from the amount of comments that there are quite a few people who care about this.
Relevant XKCD: https://xkcd.com/1015/
Edit: to put it another way, removing the face and putting in just the hat, puts more attention on the hat. And it looks more like it could be a trilby while the old hat was more of a classic fedora.
https://www.vice.com/en_us/article/8gevn4/i-bought-a-fedora-...
Good to see that new logos can also sometimes genuinely be a nice change!
Also people will spell Red Hat properly now (two words)
Red Hat is a mature company selling enterprise software, so I kind of expect their logo to be what it is.