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“One company that probably won’t be bidding is Apple Inc., the people said. The tech giant has eschewed controversial programming that could damage its brand, and it’s wary of offending China, where it sells a lot of iPhones.”

Did Bloomberg change the title or did the submitter editorialize? This is the only mention of Apple and yeah, Apple was never going to pick this up because it’s a TV-MA program and they’re not trying to go there with their streaming service.

This is such a reach for Apple concern trolling.

I made the title that because it was the part of the article I was most interested in.

I changed the title to "Apple won't bid on 'South Park' streaming rights fearing controversy and China" in order to better reflect that Apple doesn't want to hurt its brand with controversial programming, as you mentioned. I would rather make the title "Apple won't bid on 'South Park' streaming rights fearing controversial programming that could hurt its brand and China," but that doesn't fit withing HN's length limit.

Edit: Apple has a history in cooperating with China's censorship, so it's not much of a stretch. If so, Apple wouldn't say that's the reason they didn't bid, for obvious reasons.

Edit: I know that South Park's controversial/adult nature could be a factor in their decision. It says that in the article, and it's why I decided to change the title to include that.

Edit: Alright, I suppose I am in the wrong here. I'll change the title to more closely match the original article.

But you've completely misrepresented the facts.

Apple isn't specifically turning down South Park because of controversy/China. They never said why and to be honest it could be just as simple as it doesn't fit in with the rest of AppleTV+. Which IMHO it really doesn't.

It ludicrous to think that Apple would be interested in streaming South Park under any circumstances. You might as well ask Nickelodeon to do it.
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I had a feeling Apple was pushing for encryption and privacy, to be a counterpoint to Google's massive data collection. However, seeing how they are handling China (one could say, how they must handle China given their dependency), I don't know if that will be a selling point anymore.
Google profits from advertising; Google collects data for advertising.

Apple profits from iPhones; Apple conforms to censorship to keep their biggest (population-wise) customer.

Companies are driven by money, not goodwill. Apple only pushed for privacy because it was a selling point.

South Park is a litmus test and so is subordination to the Chinese party leadership’s egos.

I wonder if we’re witnessing the shift of economic gravity center and if companies like Apple are running long term analyses of the costs of protecting their brand in one market at the risk of tarnishing it in another.

South Park is important and has its place, but it's obvious that place could never be a family-friendly streaming service like Apple offers.
Apple does not advertise their streaming service as "family-friendly." It's surprising that they didn't make a single bid on a show as big as South Park.
Matt and Trey should launch TegrityFlix (TegrityTube?) and show only content that is banned in China, launching with an episode about "Tegrity VPN".

I'd buy a subscription in a heartbeat.

The submitted title broke the HN guideline that asks not to editorialize. Please don't do that.

https://news.ycombinator.com/newsguidelines.html

(Submitted title was "‘South Park’ Nears $500 Million bid for its US Streaming Rights, Apple won't bid".)