Learning from Kenneth Cole's Social Media Mistake (blog.hubspot.com)

Speaking just from a personal perspective, while the news may be forgotten in a few days, the next time I go to Macy's to buy clothes, seeing the Kenneth Cole section will probably bring back memory of this tweet, and it may very well affect my purchasing decision. I believe in the idea of shopping consciously, rewarding companies that do good over companies with bad behavior. It's very gray and personal what is good and what is bad of course, but this tweet annoys me enough that I might avoid purchasing one of their items.