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Completely ignores cost of travel and value of time. Factor that in and the additional cost is either comparable or less.
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I made my choice a long time ago. Between waiting literally one hour, getting cold food and paying a premium for it (several times) VS taking my bike and going to the restaurant myself in 10 min, it was an easy choice.
If you had to drive 30 mins round trip in the largest truck with the worst MPGs, you still wouldn’t be anywhere close to 90% of the meal.
I would wager that it's fairly common for people to be ordering Uber Eats to be making >$20/hr. So it's worth a $10 delivery fee just for the time, not to mention having to put on outerwear, brave the weather, etc.
30 minutes is easily 90% of a meal, even at city traffic speeds and minimum wage.

57.5 IRS mileage rate * 20 mph average over 30 minutes = $ 5.75

30 minutes US minimum wage = $3.625

Total: $9.375

This would be 90% of a $10.42 meal.

citation? Any facts to support that?

Because the article addresses exactly those issues.

It would be great if Hacker news could add tags to these posts letting us know when there is a paywall.
" Are paywalls ok?

It's ok to post stories from sites with paywalls that have workarounds."

There is no workaround. HN hasn't honored their own policy in years. At this point I can only assume there is a referral deal.

Agree, the google search workaround doesn't even work anymore.

Either post directly the archive.is version or find another source, it's only gonna promote article-skipping and comments based on headlines.

And they don’t factor the harm caused to restaurant margins when these apps take 30%.

But the convenience os hard to beat when you don’t want to take a long break.

I feel like it’s weird that the article doesn’t mention this. Restaurants feel pressured to be on these apps so they just up their prices to make the 30% cut worth it and users just blame the app for the price discrepancy rather than the restaurant.
In a effort to be nice to restaurants AND be lazy I have learned that seamless / grub hub do charge 30% but others do not: chow now charges a flat monthly fee and a card processing fee, but no inflated per order charge. Not sure about the others.
This is why I have never ordered UberEats. Plus cold McDonalds is gross. Its not hard to order takeout and run down the road myself.

To be honest I don't really get why this whole trend is so popular.

People are increasingly more lazy
Or increasingly run out of time.
Or, following legalization, increasingly impaired beyond the ability to drive.
Or afraid to go out, as is the case in China right now.
Or feel like death. Last time I ordered delivery via one of these apps was when I was at the tail end of a very bad stomach bug and even walking to the door left me wobbly and breathing hard. I cracked the door open "I'm sick, you can just set it down" and swallowed the absurd price I paid for it because a salad and a sandwich sounded like it would be much kinder to my stomach than pizza and I knew I didn't have it in me to actually prepare something.
If it saves me half an hour, it might be worth 5$,
Half an hour might be more than $50 for many people.
That's impossible without someone else subsidizing your delivery as it wouldn't pay the delivery person minimum wage.
Don't assume theirs is the only delivery.
I use it on business trips if I’m not scheduled to go out with customers. Uber back to the hotel, order some Grubhub and enjoy a quality meal without having to go to a restaurant by myself. Much better quality/variety than room service.
I suppose it depends on the type of places you travel to. I haven't ordered room service in decades but I'd much rather walk or take a short drive from the hotel and get out than hang out in my room with semi-hot takeout.
I used to travel 6-8 months out of the year, and I'd happily go to a restaurant alone over spending more time in my hotel room eating alone lol.
My one and only (and probably last) experience with UberEats was a couple of weeks ago when a driver picked up my order and then proceeded to hang around the nearby airport for ~30 minutes with my food. The airport was sort of along the way to my house but not really. It was almost like he was trying to pick somebody up (for Uber or Lyft I guess) and hopefully get someone near me to drop them off then my food but it ended up just wasting 30 minutes and turning my food cold. I contacted Uber during the trip and then afterwards and they refused to talk to me more than "here is 5 dollars in UberBucks, sorry!". Terrible customer service IMO.

edit: Side note about their customer service, there seemed no easy way to contact them during my delivery. I tried to contact the driver but the call was declined twice. Uber kept telling me that "the food may be experiencing delays, wait until it arrives before contacting us."

"Don't contact us when your hangry, please wait until you've finished your cold meal".
I had a terrible week-long flu a few weeks ago, and used Uber Eats several times. It was my first using a food delivery service, but I do use Uber for rides every few months or so. It was much better than trying to forage in my pantry. Cold McD’s is gross, but so is hot McD’s, so I ordered from our local Thai restaurant quite a bit. Phad See Ew reheats just fine.
Funny you say Thai, because I actually live in a small town and a Thai place is our usual go-to for quick take-out down the road. Otherwise we have to drive the 12 min to the next bigger town with more choices which means cold food and a 25-30 min round trip.
Why is online shopping popular? It takes longer than going to the store, you often have to pay for shipping, and you can't even see the thing you're about to buy.

It's also extremely convenient.

Cold food is a big issue.
Definitely. There's a reason that until recently delivery was almost exclusively pizza and Chinese.
I don't understand. You will get cold McDonalds if you driver there yourself, pick the food and take it back to your home/office as well.

Unless you are advocating for: spending time to drive there, order, get lucky enough to find a seat, spend more time there eating and finally spend time driving back.

Honestly, the $5 is a huge time saver for most people and they gladly pay it. Those who rather save the money, can perform all the steps above.

You are assuming that the delivery service driver: 1. is at McDonalds when the order is prepared 2. brings the order directly to you, takes the shortest route, etc.
Well, yes. If you get someone to individually drive something cheap to your home then the cost of the delivery can be a large chunk of the final cost.

I don't know why people would be surprised by that.

Did you read the article? Much of the markup comes from restaurants charging higher prices for the same items if they are delivered.
Yes, as the article explains, that's how restaurants compensate for the delivery companies taking a fat cut of their revenue.
The author should have priced out a $50 order as well.

Most delivery only makes sense if you're buying a big meal, because the marginal cost of delivering a second pizza is almost zero.

Of course, this is also why tipping by percent is stupid system for delivery.

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I don't really understand what this article is about. There is a market opportunity. Companies see it and move into new market. More people's needs are fulfilled than before.

Market economy works! Not news.

This is a site devoted to business as much as technology.

The details of HOW markets work are vital to understand for people doing business in a market. For example, understanding how the revenue is distributed amongst all the participants in a value chain is relevant and highly interesting.

Thus, the article, the upvotes, and the discussion.

Mostly yes. But a lot of these companies are operating at big losses funded by VC money.
Pretty much. I'll be like oh nice that's 6$ and I'll add that for 3$ and great "Your total: 74.95, would you like to tip 20%?"
Food delivery in its current form will be short-lived.

It is a 4 party system where the company controlling the money is the only one that wins.

Restaurants are asked to pay 30% of the ticket. The customer is asked to pay more than expected for their meal, a delivery fee, and a tip. For the customer, this can be nearly double for a simple $10 lunch.

The driver that has to deliver it gets stuck with fuel, automatic, and typically much less than $15 an hour. All of this is happening while Doordash has a 10billion dollar valuation.

Food delivery by car should actually be way more expensive than it is, if you consider the standard IRS mileage reimbursement rate for driving.
In my country, business mileage rates are based on the depreciation of a car that is quite nice, and quite new. The kind of car a professional salesperson might drive to visit clients.

For a delivery driver to show up in a BMW would be... very unusual.

I delivered pizza for a couple years before getting my life together, and I can definitely confirm that vehicle costs can be much lower than the IRS standard mileage deduction. I averaged $0.16/mi in insurance, depreciation, repairs, maintenance, tires, gas, washes, and every other cost put together. You can't pull that off as an Uber driver because you need to make a good impression, but food delivery costs can be pretty low.
> Restaurants are asked to pay 30% of the ticket.

I was not aware of that. I can see the logic (“we’re providing a service for your business”, etc.) but it feels like double dipping. Especially since it seems as though that cost is passed straight onto the customer anyhow.

The reasoning is that restaurants are using this money for advertising - either they pay to mail out fliers or they pay for listing in the online aggregator. It's a very similar model to paid ads in search engines.
It is doubledipping. But the phrase. "your margin is my opportunity" should ring true here meaning that soon a competitor should show up that goes by list price. It already happens in Europe with the Finnish company Wolt AFAIK.
And it's not a defensible business model because anyone can start such a company with very little expenses.

I remember using waitersonwheels.com in the mid 90's and it wasn't any better than what's available now. Also, I know waiter.com has been around a long time and makes very good money. Perhaps the SF Bay Area is a unicorn where there are so many people with disposable income that their time is worth more than overpaying for things that it can sustain many delivery services? I don't think the business model would work in rural Michigan but it would work anywhere with high property values and/or high incomes.

In general, food delivery doesn't work well well in rural areas. Where I live is more ex-urban than rural and I'm just 40 miles from a major city and almost next door to a couple minor cities. But I have very few delivery options.

I apparently have a few more these days through a couple of the online delivery apps although I haven't used them yet.

I find pizza shows up reliably! We have 5 pizza delivery options and only 2 stop lights in town.
You can start such a company, but there's an overhead in getting on the minds of users and restaurant owners.

Users don't want to have to keep multiple apps on their phone, or remember that the local Olive Garden uses OnlineFood but that the Greek place uses FoodNGo. We can have them order through the restaurant's web site and let them make the decision, but they're going to get frustrated if the drivers are fragmented across the different services. If every driver has every app, then it's really just adding overhead.

All people and restaurants want is somebody to get the food from point A to point B, without a lot of differentiation. Much like ride share services replacing taxis: people don't really care what they get, and multiple taxi services don't provide useful differentiators. I really think that taxis might have survived better if they had come together to develop an app instead of letting somebody else take that space.

As for prices... people are willing to pay to save time. If they really wanted to save money, they'd cook. People go to restaurants so they don't have to cook, but they still pay the time to go and sit and wait. Faced with a choice of $20 Olive Garden + $20 delivery fee, and wait at home playing video games, or $40 at the steakhouse sitting at a table waiting for their food, it might be a tossup. Lots of people do that today. If all they wanted was calories, they'd spent $5 at McDs.

> they're going to get frustrated if the drivers are fragmented across the different services

Why would consumers care about this? For decades (centuries even!) restaurants managed to make delivery work with their own delivery people. And admittedly pooling delivery people is effective for restaurants that don't do a lot of delivery volume, but there's still really a lot of room for fragmentation.

> All people and restaurants want is somebody to get the food from point A to point B, without a lot of differentiation

Here's the thing though: there's a lot of differentiation! In my experience, delivery that's managed by restaurants tends to be orders of magnitude better than from the apps. The app delivery services bundle a bunch of deliveries together in such a way that your food sits around at the restaurant, then goes all over the city, then eventually reaches you an hour after it was made. This kind of thing rarely happens for me when restaurants manage delivery themselves.

> People go to restaurants so they don't have to cook, but they still pay the time to go and sit and wait

I mean... some people go to restaurants for this reason, I suppose, especially at the low-end of the market. But it's really hard for me to believe this is the primary reason people go to restaurants. If it were, you'd expect restaurants to be quite different.

I was unclear: I meant that the restauranteurs would become frustrated if they had to search over multiple apps to find one with an available driver.
I'm mid-20s and everyone I know has like 6 food delivery apps on their phone.

I'm somewhat of minimalist with trying to keep a low number of apps on my phone but whenever I see my friends phones they have hundreds of apps

Don't forget the "service charge" (different to a tip, akin to Ticketmaster) I've started seeing on deliveroo in the UK
Presumably that's because it's not common to tip the delivery driver in the UK -- and if there is a tip, it's a token £1 or so.
The business model is strong and is hugely successful in Asia. But the fees will decrease with competitive pressure.
That's because food is cheap, wages are low and cities are dense enough to cover by motorbike, PMD (hoverboards etc) or even bicycle.
The food is cheap but not necessarily cheaper after adjusting for income because, as you said, wages are low.
Compared to South Korea, the company's take is insane. SK's minimum wage is $7+ and it's not unusual for delivery person to make $3000+/month. Customers pay reasonable fee of a few dollars and no tip.
And in Vietnam, Grab drivers can make the same as young professionals, leading some to start deliverying food or chauffering people around full time after graduating from post-secondary education. (~$600/mo, less than $1/hour from working at a cafe is normal).
I do consulting work in the grocery business and serve as a point of contact for software and tech purchasing for a handful of retailers and producers.

Uber Eats has been calling me every year to sell their platform to some of the stores I work with.

Grocery product margins are about 30 percent in the happy case (specialty foods), usually much lower. Uber Eats wants 30 percent of the basket on each sale they make.

The last salesperson who called, after I gave him that context, suggested this would be a new revenue stream. I remarked that we would lose money on each sale. He clarified that Uber Eats would only take 30 percent of what we sold through their platform, not all of the sales made by the store (how generous of them). I thanked him for clarifying and said I understood that.

He then suggested to me that customers who buy from us on Uber Eats might do so only once, and make the rest of their purchases in store.

I asked him why they would do that, and he uncomfortably said a few words about how Uber is working on something for grocery stores and said they would try back later.

They have reached out to me about once a year since 2016, and pretty much every conversation goes the same, and their pricing is the same.

It's ridiculous to me how they don't bother to understand the customers they engage, and that they train their sales people to continue goad businesses into working with them even after they've made clear they would lose money. Either way, it's very clear to me that this model is indeed going to be short lived. It depends primarily on weaknesses in labor laws and operators being swayed by their bizarre sales pitches enough to act against their own bottom line. In any case I certainly won't be sad to see it crash and burn

What is bizzare about all of this is that I honestly do think that when Amazon figures Drone Delivery all out they will basically eat everyone alive in the food delivery business. They totally will automate the storage and picking systems, do it in warehouses (that also do normal delivery and act as Go/ Whole Foods distribution networks) and the Drone systems will be AI piloted possibly with human oversight. (one human, 10 drones, they may also use fleets to ease air clearance)

Once they solve all of this you chop distribution to the store, shelf stocking, checkout staffing, picker payment, driver payment, property and lease fees, the margin will be higher, the experience faster, the costs lower.

I bet Amazon will mass produce the drones at a rather low cost over time, maybe produce UWB tracking devices (like Apple's Tags will use) so you can be hand delivered products without the landing pad they currently use. It's a real infinite game and that's okay if it all takes 10+ years.

I'm not saying this is a good thing for mankind, but might be a reality.

> when Amazon figures Drone Delivery all out

This feels similar to “when self driving cars are figured out”, i.e. a much bigger ask than it would first appear.

In italy we used to joke over how people will stsrt buying rifles to shoot down drones and get the packages...
I mean you can do the same with a postal truck if you like too. It's going to be pretty easy to prosecute when someone shoots a camera-covered, GPS and cellular connected object.
Maybe, I actually agree on self driving cars.

But self driving cars are WAY harder than drone delivery. You have whole human elements to them. Drone delivery is 'exit, turn, go straight, don't hit objects, find target, drop item, repeat home', whereas we have already solved 'don't hit objects.' which absolutely can't be said about self driving cars.

If you're up for a conversation - I would love to get your thoughts on a new product we've been working on. caleb@mealime.com
I think you under estimate how many people are lazy and willing to eat all those costs to not leave their house, and have the food delivered right to their door. Even more so in big cities where most of the population doesn't have a car.
Suggesting this model is short-lived is ignoring history. Grubhub has been running this model in the US since 1999 (originally as Seamless in NYC) [1]. It's very unlikely that its going anywhere.

[1] https://en.wikipedia.org/wiki/Grubhub

As a former power user in SF I have to agree. Prices have doubled and quality has plummeted. Riders are making deliveries with other apps while they are “supposed” to be delivering mine (can’t blame them). Food is always cold and items are constantly missing. Aggressive tipping and feedback modals (especially for Postmates) are a big turn off - I always tried to tip generously in cash but they tried to force tips through the app for unscrupulous reasons.

The whole thing is just absurd. $25 for a cold $8 hamburger?

Can we improve the situation? Well known "platform app" are evil, while non-evil alternative feel tough to reach the critical mass, because they don't have as much budget to promote.
Anecdatum:

With skipthedishes in my town, all the big chains mark up their prices and send smaller portions than you get in the restaurant itself.

Whereas, the smaller independents seem to charge the same amount, but they blatantly try to get you to switch to ordering yourself by phone and picking up yourself. They advertise deep discounts when you call them directly.

It seems obvious that the smaller places want to use meal delivery as a sales tactic, but then convert as many customers as possible to a direct relationship.

The big chains, on the other hand, seem to have their own major sources of revenue and don’t appear to want any part of taking orders directly.

They're probably experimenting with their own apps as well as feeling out the market in terms of costing. Plus its "a bandwagon to jump on". They might jump off when they are ready however.

Another aspect is their scale. A small business can feel a delivery app taking out a few dollars. A bigger one might be using it as a cost that might only last a few years and seen as "research" to be recovered later.

Both can use these strategies however. The smaller businesses converting people to call direct might end up with their own apps and deliveries etc. A lot where I am are actively doing this. UberEats had them but I've noticed a few are setting up their own deliveries now. Others are keeping their options open.

I find the niche answer to this fascinating. With kosher restaurants (captive audience) in my city:

1. They increase their prices on skipthedishes and friends, in order to account for the price difference.

2. They add a piece of paper to EVERY ORDER indicating that if you call or text your food would be 30% cheaper, which includes a flat $3 delivery fee, and no need to tip the driver.

3. Many of them run targeted sub-brands on these platforms, under 'regular' (re: non kosher) restaurants and do the exact same thing, thereby expanding their reach.

> They add a piece of paper to EVERY ORDER indicating that if you call or text...

That's really clever, given that many of these delivery apps work by inserting themselves invisibly in front of the business.

Having a communication channel that you know will reach the customer and that you know the delivery app can't block is a way of getting around some of the constant fight of "how do I make my real site show up above Grubhub's when my name is Googled?"

Businesses are deluding themselves here. People use the big apps because they don't want to install a billion different special-case apps, set up their payments, set up their address etc etc etc, or literally phoning the restaurant (people don't want to speak on the phone anymore, they find it awkward.)

Hotels try to berate you for booking through a third-party but I ain't got time to go poking around on their individual websites.

Same with taxis - 'don't use Uber, just install this local app' - nice idea, but I really don't have time or space for a trillion local apps for the cities I visit all working slightly differently and needing different accounts - I try to keep it simple. I don't care if it's 5% better or 5% cheaper - it's 100% overhead compared to a single app and I don't want it.

> I try to keep it simple. I don't care if it's 5% better or 5% cheaper - it's 100% overhead compared to a single app and I don't want it.

It’s not 5% though. It’s more like 50-100%. I’d wager you’re in the minority and most people are not willing to pay a premium if they could avoid (or maybe even knew about it).

I would agree with you in theory, but the restaurants we're talking about just take phone calls. Most local chains that are fighting with Grubhub (at least in my area) aren't pushing their own custom apps. They just either have

A) an order form on a website, or

B) a phone number

I don't think it's unreasonable for them to say, "hey, we know you have a working phone. Instead of launching the Grubhub app, send us a text message and we'll knock X% off of your price."

> hey, we know you have a working phone

Sounds like a rebuke. I'd be pretty offended if a business tried to call me out like this for using an app that (presumably) they're willingly taking orders from. If they don't want to be on there then don't, but don't have a go at me about it.

Part of the issue is that restaurants don't always sign up for Grubhub. When you place an order with a food delivery service, there may not be a special infrastructure or agreement set up -- the food delivery service may just call the restaurant and pretend to be a customer[0]. People assume that there's a strong relationship here, like selling a product in Walmart. Very often, there's not.

I'm not in the food service industry, maybe it's just expected that you monitor all of these things and manually request your restaurant to be removed every time a new one launches. But it's not crazy to me that someone could get fed up and say, "no, I don't need to pay attention to every VC backed startup that scrapes my website and starts advertising with my menu on top of my own business on Google. I just want to let customers know that a direct relationship with me is cheaper than a relationship with a middleperson."

Is offering a discount to someone having a go at them? If I was ordering through Grubhub, and I could save even just $5 by ordering directly, I'd want to know the option existed. I might not take advantage of it if it was a tiny amount of money. But I'd like to be informed; choices are nice.

[0]: https://chicago.cbslocal.com/2020/01/13/park-ridge-restauran...

> Is offering a discount to someone having a go at them?

No it's the 'hey' and slightly accusatory sounding 'we know you have a working phone.'

How does the delivery service get the restaurant to foot its 30% of the bill in that case? Do they call the order in as a regular customer and then show up and identify as GrubHub, at that point the food has already been made and they hold the order hostage? If so then that is beyond shady.
#2 is a great idea for them - lets them dodge the UberEats/Foodora/etc fees I guess.

A shawarma place near my last job did the same with Ritual orders, whenever the owner noticed a regular he would ask them to just call the restaurant instead of ordering on the app.

#2 is a great way to get kicked off those platforms as that's almost certainly against the rules of the platform.
Really? I'm not familiar with the terms so those platforms but does that mean you couldn't run your own delivery service as well as being on ubereats?.
I don't think they restrict you from running your own delivery service, but using UberEats to advertise your own is probably not allowed.
That's definitely not universal. I frequently see restaurants that have stickers for multiple delivery services.
> They add a piece of paper to EVERY ORDER indicating that if you call or text

This is very wise. Money and orders from Uber Eats aren't your revenue, they are a little recoup on your ad campaign. They're basically treating the service like a more successful Groupon.

This is the kitchens unlimited idea. You see famous places like Cantor's Deli do it.
what I want is a simplish way to text a restaurant my main basic wants, have them call me back via voice to confirm and make any adjustments, then I go pick it up. or... maybe delivery (I don't live in an area where delivery is huge but maybe that a gotta-have in some places).

I don't like calling because I'm always put on hold - call me back within 2-3 minutes, when you're actually calling me, vs me interrupting you. confirm the basics of what I texted you, but if you have a special going, or i ordered a 'wrong' size, etc. fix it. confirm price. send back via text.

you can 'own' the relationship then, without a middleman. you can confirm via voice, do your upsells, warn me of any delays, etc.

I don't understand why takeaways very rarely publish an email address. If they can receive orders from Uber (or whoever) they can receive an email.
What are you on about? It's a completely different experience. Do you want me to open it up how integrated uber eats is with the restaurant?
Absolutely agree!

I even do this with a local Chinese restaurant. We email them our order and they'll call back if there's a question. They only called back once on a pretty big order.

FWIW, I text in an order to our local burger place now and then, as I'm a regular, they know me, and I get the same thing every time. Normally it's something like "regular - I'll be in in 15 min". If there's a problem, they text back with "no" or "wait" or "30 min" or whatever...

"Food ordering" outside of "food delivery" should be a separate category. "Food ordering" businesses, imo, likely have a wider audience.

(small typo in the post title: "90% more than" should be "90% more expensive than")
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Who cares? Some people wish to pay for convenience. Let the market figure out what that is worth.
Well this convenience could be shown as a single fee, the delivery fee. Adding to the price might seem non transparent and an example of clouding the consumers judgement.
I find it very interesting that, according to my own brief observation, almost the opposite situation is happening in China.

In China the dominant food delivery platforms are ele.me and meituan. The food offered there are not marked-up so ridiculously compared to dining in.

As far as I understand, this is because

1. The demand is huge. People prefer food delivery, especially for lunch, to save time to either play mobile games, or squeeze more hours for work. Another reason is much more choices are available online than say within 10 minute commute.

2. Due to 1, food preparation is often moved to backstreet or upstairs where rent is significantly lower.

3. Due to 2, many sketchy food providers on the platforms are not actually restaurants. So, they don't have to bare the cost of regulation compliance like license or hygiene standards.

Labor costs are lower. Delivery is 100% labor costs.

(It's worth observing in passing, for those who don't know, that the URL ele.me is the mandarin equivalent of "hungry.questionmark".)

"I focused my tests on DoorDash, Postmates, Grubhub and Uber Eats, the four largest delivery apps in the United States."

I'm stumped. I live in NYC and all my friends use Seamless. I even have colleagues that will describe these companies mentioned as a "Seamless clone".

Grubhub owns Seamless
Isn't it misleading to mention sales tax in the inclusion? You're always going to pay for it anyway, right (I am not from USA)? Why not simply either avoid mentioning it in the comparison, or add it everywhere (which is a long term fix).
As pricey as they are, they'll likely be doing some brisk business soon as more and more people stay home and order out in the wake of the COVID-19 outbreak.
I found this great food delivery app. It's you!

How it works is, you actually call and speak to someone at the restaurant you want to order from. They take your order, and at a pre-arranged time, you get into your car and go pick it up and bring the food to where you want to eat it.

Warning: This app is not for everyone

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Really? I tested this the other day and with the required tip, i ended up paying basically the same. I was actually pretty annoyed by the fact (I have a 2 years old, so eating at the restaurant takes some parenting effort)