Ask HN: Examples of great ‘productized consulting’ landing pages?

patio11 has talked about this as well: https://training.kalzumeus.com/newsletters/archive/services_...

There is also an indiehackers discussion with some relevant examples: https://www.indiehackers.com/forum/good-examples-of-producti...

One of my friends does a productized (fixed price) roadmapping session (1) as part of a larger "build your MPV" service. My understanding is that it works out really well for him and his clients. They get to try him out with a fix priced engagement. The output leads naturally to the next step in a larger engagement. If for whatever reason it doesn't workout the client has useful documentation they can take to someone else.

(1) https://www.reemer.com/consulting/build-mvp

30 minute video of a workshop Brian Casel did on this topic: https://youtu.be/LdDZ3Jyrl4E

Oh hey, this is my site (Punchline Copy)! Glad it's interesting to you. I can say it's been a super helpful way for me to both cut down the time I spend scoping custom projects, and for potential clients to understand what they'll invest to get started working with me.

I decided to try the productized consulting stuff about 5 years ago. I haven't changed the landing page much - https://breue.com/

I'm happy to answer any questions.

My partner and I have recently productized our web design/development services:

https://madebysphere.com

The transparent pricing has really worked for us and our clients as people can self-select, and they know what to expect before getting in touch with us.

Happy to answer any questions.

Always liked the landing page for:

https://www.gradientmetrics.com/

Major Tom (https://www.majortom.com) launched a Shopify site for their services: https://tincan.shop

Yes & No Design Studio:

https://xn--bj8a.com (ꑮ.com)

For example, a form for ordering app design and development service:

https://xn--bj8a.com/app/ (ꑮ.com/app/)

Another interesting example is https://www.superside.com. They are advertising heavily on one of my favorite podcasts.

We do corporate finance consulting, and here's how we present the "productized" version of our offering: https://www.fivecastfinancial.com/core-financial-package/

We productized UX & UI design for Software Companies and have been running a pretty high converting and profitable business from a single page website.

[]https://fairpixels.pro

I remember one of the first rails consultancies Hashrocket used to have products: 3-2-1 Launch and Rescue Mission.

I want to say 3-2-1 Launch was they build your site over 3 days for something like $30k. You might find something in archive.org.

I have never seen the use of credits as a way of purchasing work before? https://snapcopy.co/buy-credits/5-snap-credits/

We very recently launched a productized service of our main offering: https://agentrisk.com/together

The reason was that we had a lot of people who either didn't meet our account minimum to join our wealth management service or they prefer to keep their investing DIY and wanted some help along the way.

Would really like your feedback on the copy/messaging, this is v1.0 and we're iterating on this.

Has anyone seen good examples of this for marketing?

This is a good example of a productized service that produces case studies: https://casestudybuddy.com/

I'm not affiliated & have never worked with them, but have heard good things and the site seems convincing.

This one is nice and simple: https://leadingup.co/

I developed productized services back in April when my SaaS clients started requesting faster turnarounds on projects, with more limited budgets.

It was also a good excuse to have some more fun with branding! https://www.mightyfinecopy.com/shop

I don’t think I’ve ever chuckled so hard to a landing page before

I productized my consulting services last year. I have a paid discovery offer called an Ops Performance Review that sets the stage nicely for a larger engagement.

https://www.bluprintpartners.com/our-solutions

It’s not a consulting but we have productized our design services[1] into small packages. Working well so far for us. [1] Thecanopus.co

We added a productized service to our SaaS https://versoly.com/done-for-you

We have got a few paying customers from it and it is much easier than just client work.

   Done for you marketing website that actually converts.

In my long experience, website doesn't do much.

Most of the business I've got in consulting field is through word of mouth and you spend sometime on call with the customer to understand what exactly they want and what you can offer to them at what price point and if you've previous successful projects to show off to them.

Getting project from a customer who approaches you is really easy provided you've experienced and I start by understanding their requirements then offering them deep domain expertise overview of how we are going to slice and dice the problem at hand.

Now ofc, if you don't have much experience with the domain - the person in front of you'll easily detect your BS.

Websites doesn't really help much other than opening a line of communication and probably displaying some previous customers, success and maybe your company address / size.

Checkout http://visualizevalue.com/

It’s the best example I’ve seen so far, ticks all the boxes:

- great content marketing (checkout twitter)

- specific, short, expensive-gig

- community (annual subscription)

- online course (paid for this, so far awesome)

His service and the stuff he teaches are all on the same topic (hence the name): helping you use visual language to describe how you offer value.