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Michael Jordan does not benefit from basketball.
Better example: ‘Google does not benefit from stealing user data.’ :P

Jordan doesn’t even play ball anymore. :3

Facebook owns a website.

Jordan owns a basketball team.

Did not know he owned a team, hehe! Just knew he wasn’t playing anymore. Shows you how much I know about basketball. :P
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"This piece originally ran in AdAge."

So, this article is meant for advertisers. Profits over people.

Advertisers are people too, my friend.
No, advertisers are the only people. Everybody else is the product.
Corporations are not people
But corporations are illiterate. People in corporations don't.
Tech is the new advertising industry, and we're all complicit. So this is aimed at us.
Speak for yourself.

Web development is more or less part of the advertising industry now, but huge parts of "tech" aren't working on the web or with advertising.

Facebook's userbase is a mirror of human society if you want to fix Facebook fix society first.
One step toward fixing society might be to place limits on platforms that profit from propagating divisive, misleading, and hateful content.
I disagree with the use of a vague phrase like 'hateful content' in a context like limiting platforms that support societal discourse. That term has more clear meaning to me when it is used to describe content that explicitly suggests violence (as in physical violence). But when it comes to 'placing limits' on platforms (AKA censoring), it is often used in expansive and arbitrary ways.

For instance, Reddit recently banned a subreddit called "Gender Critical", whose premise was disagreement with progressive gender ideology, and it had over 60K members. While I did not follow this subreddit, I personally feel that's a fine discussion to have. After all, gender identity is a controversial topic that is far from settled, and it is still very new in its current incarnation (meaning the ideology surrounding it in progressive America as opposed to historical views or views in other geographies). Society is still very divided on this topic (https://www.prri.org/spotlight/gender-identity-significant-p...), and that debate needs to happen and will continue to happen for years. But Reddit instead chose to ban this subreddit outright, with no warning, under the guide of removing 'hateful content'. I feel that is inappropriate, and yet censorship of this form is being normalized on all the major big tech platforms (Twitter, Reddit, Facebook, YouTube).

Instead of limiting platforms in a way that is content-specific, how about just limiting platforms in more neutral ways? Platforms beyond some size (maybe based on number of users) should be held to standards of neutrality that are grounded in our laws, or split up on anti-trust grounds. It's not good for us to have duopolies (Visa/Mastercard) or oligopolies (big tech) that have degrees of reach/power/influence that are comparable to governments but operate without Constitutional constraints (freedom of speech in particular).

It's a mirror of the part of human society who think their opinions are worth broadcasting. This induces a selection bias toward radical, unabashed folks.
That's ridiculous on its face and I'd be shocked if you actually believe it. The things people will say to each other on facebook NEVER happen in real life. If nothing else, facebook has made society WORSE because public behavior has gotten WORSE over time and it absolutely STARTED on sites like twitter and facebook.

If you want to fix society, force more in-person interactions and limit online interactions. We've literally got an entire generation of kids who can barely function in society because they grew up spending 90% of their time interacting with their peers over instant messaging.

The problem is with how facebook amplifies messages. By showing you the posts you're most likely to engage with, Facebook encourages polarization. In normal society, if you hold a hateful, minority opinion like deeply racist beliefs, you're more likely to be presented the majority opinion. Facebook allows you to disappear into a world where you only are exposed to people that agree with you.
I agree that Facebook encourages you into echo chambers. I think that's even more true of Twitter. Reddit is also like that. In my experience YouTube is better in this regard than the others, but perhaps also problematic. The users of these platforms don't make this easy, however. As an example, if you try to cross the "party lines" and engage on a post in a Facebook group you may not be aligned with, you will be met with ridicule and vitriol, rather than neutral intellectual discussion. A flood of reactions will occur. Memes/gifs will be used. People will use phrases like "OK Boomer" or call you a "Karen" or accuse you of being a "Communist" or "White supremacist" or whatever else. It's not pleasant.

The other, bigger risk, is by engaging outside the echo chamber you also need to expose yourself to actions outside of Facebook. First, your social circle may observe your comments or what you like and that may have social consequences in a world where no one is allowed to harbor differing opinions. Worse, people do doxx others, try to shame them in 'real life', get them fired, and so on. This is a particularly common practice on the left side of the American political spectrum (see 'cancel culture', https://www.marieclaire.co.uk/opinion/cancel-culture-682272). There is little psychological safety even on anonymous platforms like Reddit, so I think it would be much harder for anything but echo chambers to form on a platform that requires de-anonymization like Facebook.

> Facebook's userbase is a mirror of human society

Facebook's userbase is not a mirror, it literally is human society.

> if you want to fix Facebook fix society first

If facebook is one of the many negative influences upon society, it'd make sense to fix it, along with many other issues.

Now in terms of prioritizing which problems ought to take priority - I'd not put facebook on the top of my list.

Nope. Facebook is full of idle, bored minds in search of stimulation. They used to get that by watching TV. People who are actively engaged in life don't spend a lot of time on facebook.
> Facebook's userbase is a mirror of human society if you want to fix Facebook fix society first.

Perhaps an accurate assessment of the userbase. But FB functions as an amplifier for all things human, good and bad.

The root of the problem is older generation without antidot to internet experience. Something younger people developed when internet wasn't that powerful. My older uncle few years ago discovered internet and immediately become a "comments warrior" on facebook. Right now he's not that active.

Facebook data issues leads to Trump election, trump election leads to rising hate, rising hate and polarization leads to liberal media also radicalized to degree that during BLM protest it's ok to burn down popo's in the car. People decided to go above the law thinking it's ok because they believe in something. Because they saw Trump is going above the law... Because facebook and cambridge analytica were able to act illegally also.

Everything in this world is connected especially when information flux become so fast.

In the very end we're still social creatures, and we act by examples.

The problem also is that Social Media led us to a rise of Opinions and eclipse of real News media. Go to any news media website. It's full of opinions.

Those website understand power of social media also try to get their piece of pie. Opinionated content is created with one intent - become shared on social media.

This is such a deep problem which probably started by Facebok, but it's far from been stoped by them.

[Opinion -> reaction -> benefit] supply chain is a multi billion industry right now. With so many 3rd parties on every step.

In the very end there are only two directions. Regulate it in a way you label content. Or the natural way. Trump uses this power to get into white house. Their opponents use it to fight back. I really doubt that dems or republicans have such a strong good intents call to stop using such a heavy weapon. I guess later on society will find an antidot in a natural way.

> We’re a pioneer in artificial intelligence technology to remove hateful content at scale.

This is everything wrong with social media in a nutshell. This isn't a problem that can be solved with artificial intelligence. You need human beings enforcing human standards of decency.

Keep in mind, that Facebook's 'artifical intelligence' algorithms automatically created lots of white supremacy groups and promote white supremacy content, and allowed advertising targetted at white supremacists.

Throwing more AI at a problem created and exacerbated by ai isn't going to solve it.

And you think humans will do a good job at correctly assessing pieces of content on the sliding scale of “hate”? When one moment it’s fine debating gender issues and a moment later it’s hate speech? For 35,000 people?

This is an impossible problem, both for AI and humans. Any suggestion that this will be solved is pandering bullshit to the NYT crowd.

It's becoming increasingly clear that "hate" is a dog-whistle for "not explicitly left-wing". Which is unfortunate, because yet another useful word is being stripped of meaning.
Perhaps I am naive. It seems they do benefit from hate, in that negative emotions drive more engagement.

IF they truly didnt want to benefit from hate, they would find a way to not always rate negative engagement (arguing) as "engaging".

Official denials are actually confirmations.
The question to Facebook really should be: Can't you, or won't you remove hate speech?

It's really hard to tell, because nudity or illegal items for sale is removed within minutes of posting. Sometimes Facebook clearly overreacts in these cases, but it seems they're not reacting to hate speech or racism at all. At least they should be able to flag and hide posts by simple keyword searches and then sent them of to human moderators, who can then unhide false positives and delete offending posts.

Honestly I think the truth is that Facebook simply isn't able to moderate their platform, the volume of data is to high and their A.I/filters/keywords search technology isn't nearly as good as customers, media, politicians and investors believe, but Facebook won't admit it.

IIRC there was an article shared recently that explicitly depicted the senior leadership wanting such engagement at the cost of negativity.
I was hoping to see some kind of commitment to return any profits from ads which are later decided to be hate speech, or close to hate speech, to worthy causes.

In fact it doesn't really address the "Facebook profits from hate" point other than perhaps implying that they spend more money on preventing it than they gain from it.

They benefit from engagement. Turns out hate is a large part of engagement. Writing an article to say it isn't so does not make it true.
> Turns out hate is a large part of engagement.

My personal experience makes me agree with you. I would even take it further. Hate, or "punching down" is the easiest way to drive engagement. Is anyone aware of any research that may confirm or deny this? My search skills have failed me.

Tech social media confuses "free expression" with "amplified expression".

If you're going to leave hate-filled posts by a world leader up on your platform, but it's also okay to restrict amplification of those posts.

Twitter understands this and has begun restricting amplification in various ways. Will Facebook next do the same? This post suggests that they will not.

> Twitter understands this and has begun restricting amplification in various ways.

What twitter did?

Twitter understands this and has begun restricting amplification

In what way, exactly? All they seem to have achieved so far is to make Trump's posts more reported on, that's the opposite of restricting amplification.

I think social media typically 'amplifies' the worst facets of people in general, and Facebook have built a business model around it. At least the public posts, widely shared or large groups. I'm sure most people in their small groups behave better.
> Importantly, Facebook helped people to get accurate, authoritative health information.

Surely the author experienced some form of cognitive dissonance while typing this out.

The Author is Nick Clegg, ex-leader of the Liberal Democrats in the U.K. - he’s a career politician, so this is kinda second nature.
There's been a number of stories of companies putting FB ad buys on hold on the front page recently[1], and a recurring HN response has invariably been "this will accomplish nothing". I'd like to point out that this is a 180 from Zuckerberg's "arbiter of truth" position from before the advertiser boycotts:

> they don’t want to see hateful content, our advertisers don’t want to see it, and we don’t want to see it. There is no incentive for us to do anything but remove it.

[1] e.g. https://news.ycombinator.com/item?id=23646852

> I'd like to point out that this is a 180 from Zuckerberg's "arbiter of truth" position from before the advertiser boycotts

Not necessarily. You can hold both views and be consistent. Lot of people accuse Facebook that it's keeping Trump's content for money (i.e. it increases engagement). In that context, sentence "There is no incentive for us to do anything but remove it." is trying to refute. And that would be consistent with FB not wanting to be "arbiter of truth", and keeping "newsworthy" content.

Not really, a few sentences later he reiterates their commitment to leave hateful (but not hateful enough!) stuff up.
Yes it does. People love to post rage and hate inducing posts because they get replies and likes, and Facebook serves more ads.
Facebook benefits from outrage. Outrage leads to engagement and virality. Hate correlates to outrage.
Facebook doesn't even remove groups that people use to encourage and coordinate actual real-life murder: https://popular.info/p/murder-exposes-facebooks-boogaloo
By my understanding, the boogaloo thing is mostly a meme used as a joke about prepping, like for "SHTF" (https://www.urbandictionary.com/define.php?term=SHTF). For example, "I need [some flashy firearm] for the boog". There are some people/groups who have co-opted that branding and are actually intending violence, but those are in the minority. That's why the Facebook announcement specifically takes a nuanced approach in identifying only a subset of those groups as problematic. From https://about.fb.com/news/2020/06/banning-a-violent-network-...:

> This network uses the term boogaloo but is distinct from the broader and loosely-affiliated boogaloo movement because it actively seeks to commit violence.

This is also why a lot of the articles attacking Facebook for hosting boogaloo content are plain wrong. To many they come off as unhinged fake news simply because they don't see that the most common use of 'boogaloo' is as a joke.

> There are some people/groups who have co-opted that branding and are actually intending violence, but those are in the minority.

All violent people are in the minority. Even among those who spread literal Nazi propaganda (swastikas, Mein Kampf quotes, etc.), only a small percentage are willing to physically attack Jews. If this isn't a problem, then what's the point of removing any hateful content at all? Only a small minority of people posting it are really violent.

Yes, but they are likely Trump voters, so any vague accusation of "hate speech" (like intentionally not realising what is satire) will be one further step in preventing his re-election in November. Let's be clear that this is the end goal.
The boogaloo crowd is the exact type of crowd to say "oh it's just a joke" just before committing acts of violence. They know as well as anyone that being ironic will attract those who have the same beliefs unironically.
I love that they say they won't allow boogaloo groups that are directly encouraging/posting violent meme's. At this point the group has stated their goal is the downfall of the US government. I don't care if they have a group that posts pictures of roses and baby giraffe's - the group's stated mission is violence. They shouldn't be allowed on the site at ALL. The fact they are just re-enforces that facebook is more concerned with advertising dollars than doing the right thing.
If hate keeps people using the site, they benefit from hate.
But why would people use a site makes them mad?
Why do people go on /r/asktrumpsupporters and ask the same questions for the past 5 years? It's cathartic. You get an adrenaline rush from arguing, and satisfaction if you feel you've proved yourself right. It is the same primal emotions from our childhood schoolyard argument days creeping back into adult life.

Very interesting psychologically how facebook is tuned to tap into these primal and tribalistic tendencies, but also very terrifying how wired we are for this.

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Well if we were to believe they don't benefit from hate, we need proof. For that we need numbers. So unless they start implementing some filters for hate, we will not know the impact. In reality, we all know they do benefit from it. I would say its on them to prove they don't benefit, not using rhetoric but using numbers.
In a way they don't benefit from hate. How many people here quit fb because of politics and toxic communities?
I had to Google it to confirm but Nick Clegg is the same guy who was the Deputy Prime Minister of the UK under David Cameron. I'm super curious about how that came to be -- what skillsets and talents a former Deputy Prime Minister of the UK provides to a company like Facebook.
Been wondering if FB and other socials could move away from engagement volume-based advertising.

Perhaps "low max # ads a day" kind of thing.

It would hurt revenues, to be sure, but seems that Facebook already has outsized revenues per employee count. And certainly, Zuck's share valuation is a bit on the high (and possibly unsustainable) end.

>Facebook does not profit from hate. Billions of people use Facebook and Instagram because they have good experiences

I'm fairly sure that the racists, Nazis, conspiracy theorists and pedofiles are have a great experience communicating with like minded people on Facebooks platforms.

More interestingly I very excited to see if companies like Coca Cola, Lego and Verizon will see any change in sales after boycotting Facebook for 30 days. If their sales remain largely unaffected it will change the whole premise for a large number of companies and challenge the existence many "online ad agencies", which do little more than manage social media accounts.

> Facebook Does Not Benefit from Hate

False.

- Dwight Schrute

Obviously, Facebook does not benefit much from "hate speech". The majority of content on Facebook and the associated advertising/revenues are from other types of content. The broad generalizations made by the Twitter mob and news media about Facebook being 'built' on hate or 'profiting' from hate is hyperbolic. That said, I think it is fair to say that Facebook, Twitter, Reddit, and YouTube all benefit from engagement. And engagement is often built on emotion, particularly negative emotions like outrage.

Personally, I wish Facebook would simply not give credence to complaints about 'hate' and only censor content that breaks the law. If someone doesn't like a certain page or group or whatever, they can just choose not to follow them. It is very simple. Therefore, what the anti-Facebook crowd is asking for is not about their own experience. It's that they want no one else to be able to harbor certain views or opinions or even to discuss them. That's dangerous, and the vague and ever-expanding label of "hate speech" disallows conversations that need to take place on controversial topics.

Given that there it is easy to curate one's own feed and experience on Facebook, the motivation of this activist mob is simply to stifle others' freedom of speech. The fact that they are doing it by pressuring a large private organization (instead of a public one) does not make it any better, even if it is legal. It is still unethical and immoral from my perspective, because freedom of speech is that fundamental to our society. Today in the US, there is a ubiquity to attempts from mobs stifling speech using labels like "hate speech". This must be met with fierce opposition in all situations, big and small. If not, it will eventually bleed into more and more of our society. We're already seeing it in absurd situations like Stephen Hsu's resignation (see https://www.thecollegefix.com/scholar-forced-to-resign-over-... or https://quillette.com/2020/07/01/on-steve-hsu-and-the-campai...).

And the News websites are claiming sensational headlines don't get them more clicks.

I would like Facebook to put the money where the mouth is and remove featured image, title from the shared URL and show an image of 'Summary' of the article from og:description tag i.e. forcing people at-least to read a bit about the content.

Nope, they benefit from the systemic robbery of your time and attention while giving you almost no value in return.