What Rebecca Black’s MVP taught me about problem/solution validation (currycloud.tumblr.com)

From an equally unusual angle, OkCupid's data mining shows the same basic pattern: having people love or hate you is better than having people merely like you.

http://blog.okcupid.com/index.php/the-mathematics-of-beauty/

How talking about something popular gave me the opportunity to pimp my product.

  Unless you’ve been living under a cave for the last week

Shouldn't that be "under a rock", or "in a cave"?

I stopped reading because I don't like feeling inferior for not groking pop culture references.