She also talks about 'brand deals', I guess that sponsorships or products she shows? She says she considers deals starting $10k. I never watched one of her videos, can't tell how often she does brand deals.
vblog (daily? blogging): 4m views, 35k USD
main channel: 27m views, 40 videos in 2020, 170k USD
medium.com articles: 25k USD, one article was viewed 1m times and and accounted for 19k USD of the earnings. Another article 4k USD, most only 80-300 USD.
Some talk about RPM (revenue per 1000) going down to 5 USD in spring (COVID related), now 10 USD.
Her thinking why Youtube paid out more in 2020 than 2019: (1) two ads instead of one. (2) you could select additional ad slots in the video if it's longer than 10 minutes (thus possibly double revenue), Youtube lowered the limit to 8 minutes.
Rare? Half the videos I watch have those ads for Raid Shadow Legends, some random vpn, and a bunch of others that are totally disconnected from the general topics discussed on the channel containing the ad
A brand deal occura when a video creator, or her management team, separately signs a contract with an advertiser. The advertisers in AdSense ads are chosen automatically by YouTube, not by the video creator. These ads interrupt the normal flow of the video. The advertising content from the brand deal is integrated directly into the main body of the video, usually by the video creator herself talking about the products. These have to be disclosed to the viewer (U.S. FTC regulations).
A single video can have both a brand deal and AdSense ads.
No, the GP was referring to the in-video ads from the channel owner, typically VPN, gaming or thin wallet ads. On top of that there's AdSense, if they have enough subs and they enable it.
The musician channels above 100,000 subs don't mention promos, but most of their equipment is free.
The affiliate links are a great source of revenue. There is a YouTube called TechLead that explains his revenue as well and affiliate links were about half.
Didn't realize medium can pay out that much! Is this writing copyrighted by them? (I.e. can I republish the same content on my personal site after a bit) if so why would anyone not want to put their content there?
She makes more money than most software engineers.
She makes more than most pharmacists.
More than most general practitioner doctors.
The only question is: How sustainable is this?
Those other professions are solid, and will continue with its batting average. But a YouTube star, might be a flash in the pan. Here today, gone tomorrow.
Quick everyone. Start up your own YouTube channel.
Pretty people have had first dibs since caveman times. So for her, until she ages out or gets fat, she’ll get the top 1% of available income with minimal effort.
I'm seeing a lot of reaction videos popping up, especially from 3rd world countries.
I found one in an eastern block country that are uploading a ton of videos just reacting to movies and tv series, so in a week they basically rack up 500k views. Multiplying that to a month and converting to a weaker currency means a lot of money (probably 3x as much as what I'm making as a senior developer, also in a 3rd world country).
Probably for now it's still very viable, but the scene might change quite a bit in 5 years time. Also your entire income is tied to Youtube, just one arbitrary rule change on their side and there goes your whole life.
If you are a software developer making an app used 31 million times mostly by yourself (nobody to split the profit with), i suspect you would make more than her.
I don't know how she ranks among top youtubers, but i'd guess decently high(?) Top 10000 perhaps? (I really have no idea).
The 10,000th most highly paid software engineer definitely makes orders of magnitude more than her. I imagine the same is true for the top 10,000 doctor, pharmist, etc.
> Quick everyone. Start up your own YouTube channel.
More like, quick everyone, be really good at your job. Doesn't really matter what it is if you are near the top.
Top for a celebrity is most certainly is magnitudes higher than a dev. No one is buying your software because your software was good. Maybe different for consultants, but still pool of customers is few companies vs entire population.
Plenty of celebrities are self-made and own their own production companies (or whatever structure is appropriate). The youtube star this story is about appears to be pretty self-made.
Its not like bill gates was only ever a CEO, in the beggining he was a coder. Just because he decided to start his own business which he coded for, does not make what he did for that business in the beginning be any less "coding".
Most estimates I see for income per 1000 views (cpm) are around 1$. She almost makes 10x as much. Is she an anomaly or are the estimates totally wrong?
I guess her videos might be longer than normal?
I have no source for this, but I believe a specially targeted audience (e.g. an otherwise unrepresented age range, gender section etc.) would make her ads worth more to specific advertisers.
I mean to say that it's hard to jump from the given average to its standard deviation.
Interesting that a big chunk of her money on each vehicle is from a few videos and 1 medium article (I think $18k from 1 medium article, the rest earned around $300). Definitely a power law.
This is still a "hits" business even for those with 1.5m followers.
Women on YouTube generally make 2 to 3 times more than men, for the same amount of views. This might be because most YouTubers are men, so the advertisers who want to target women have to outbid each other harder to reach female audiences.
might also be because women are a more profitable audience on youtube. From these stats[1] (should be mentioned they're from 2016 but still feels right). Beauty & Cosmetics dominate by a large margin and that's the perfect category for advertising. For men gaming, entertainment, comedy and education is higher. Not sure how profitable advertisement in those categories is.
It's actually depressing / infuriating that someone this dumb who makes videos and hucks mid-level apts in Seattle as a noob "realtor" actually makes that much money - more than most average software engineers (definitely more than classical engineers, mechanical, civil etc).
Part of me wants to make more money to prove a point. But I'm also proud to not be a "content creator" or a realtor - those jobs seem like a really shitty way to spend your time.
The gist is that it's the value of your content that really matters. MeetKevin (one of those spammy real-estate channels) was making $50k a month with less than 250k subscribers.
Because young people look at this kind of content and spend their time trying to emulate it instead of truly improving themselves or taking on greater, more valuable challenges, that have greater rewards.
Very few software engineer are working on something that 27m people want to experience per engineer on the project. Any engineer who can build something that 27m people want and get it to them can make far more than average.
She is doing what she likes and making good money for it. She has a loyal audience which enjoys the content she creates. She is not actively harming anyone. So why talk so negatively about her?
There's no need to put her down simply because you don't agree with the content that she creates.
And she does create content; and as far as I'm concerned in the great divide between content creators and consumers being a creator is of much greater value in the world, no matter the type of creation (whether it's a silly youtube video, music, art, games or anything else really).
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[ 2.8 ms ] story [ 97.7 ms ] thread225k USD from Youtube
She also talks about 'brand deals', I guess that sponsorships or products she shows? She says she considers deals starting $10k. I never watched one of her videos, can't tell how often she does brand deals.
vblog (daily? blogging): 4m views, 35k USD
main channel: 27m views, 40 videos in 2020, 170k USD
medium.com articles: 25k USD, one article was viewed 1m times and and accounted for 19k USD of the earnings. Another article 4k USD, most only 80-300 USD.
Some talk about RPM (revenue per 1000) going down to 5 USD in spring (COVID related), now 10 USD.
Her thinking why Youtube paid out more in 2020 than 2019: (1) two ads instead of one. (2) you could select additional ad slots in the video if it's longer than 10 minutes (thus possibly double revenue), Youtube lowered the limit to 8 minutes.
https://www.youtube.com/watch?v=F9mPTQDF7Ok "This video is sponsored by Tempo."
https://www.youtube.com/watch?v=L0nTI-lwU1Q "This video is created in partnership with Nikon."
https://www.youtube.com/watch?v=FY8Yxw46TBQ "This is a Google-sponsored post"
They seem rare. Maybe only one in 2020.
There are also other potential income sources that weren't mentioned:
https://www.youtube.com/watch?v=rA9Ww5ffA3I "This is not a sponsored video, but I did use an affiliate link"
https://www.youtube.com/watch?v=J52T748MOI0 "This is not sponsored, but I did use an affiliate link!"
A brand deal occura when a video creator, or her management team, separately signs a contract with an advertiser. The advertisers in AdSense ads are chosen automatically by YouTube, not by the video creator. These ads interrupt the normal flow of the video. The advertising content from the brand deal is integrated directly into the main body of the video, usually by the video creator herself talking about the products. These have to be disclosed to the viewer (U.S. FTC regulations).
A single video can have both a brand deal and AdSense ads.
The musician channels above 100,000 subs don't mention promos, but most of their equipment is free.
She makes more than most pharmacists.
More than most general practitioner doctors.
The only question is: How sustainable is this?
Those other professions are solid, and will continue with its batting average. But a YouTube star, might be a flash in the pan. Here today, gone tomorrow.
Quick everyone. Start up your own YouTube channel.
I found one in an eastern block country that are uploading a ton of videos just reacting to movies and tv series, so in a week they basically rack up 500k views. Multiplying that to a month and converting to a weaker currency means a lot of money (probably 3x as much as what I'm making as a senior developer, also in a 3rd world country).
Probably for now it's still very viable, but the scene might change quite a bit in 5 years time. Also your entire income is tied to Youtube, just one arbitrary rule change on their side and there goes your whole life.
If you are a software developer making an app used 31 million times mostly by yourself (nobody to split the profit with), i suspect you would make more than her.
I don't know how she ranks among top youtubers, but i'd guess decently high(?) Top 10000 perhaps? (I really have no idea).
The 10,000th most highly paid software engineer definitely makes orders of magnitude more than her. I imagine the same is true for the top 10,000 doctor, pharmist, etc.
> Quick everyone. Start up your own YouTube channel.
More like, quick everyone, be really good at your job. Doesn't really matter what it is if you are near the top.
The only celebrity devs I know is Kelsey Hightower, DHH, Carmack. I doubt they get more than few million contracts for dev, not conference work.
Its not like bill gates was only ever a CEO, in the beggining he was a coder. Just because he decided to start his own business which he coded for, does not make what he did for that business in the beginning be any less "coding".
I don't know much about how celebrity industry world work and how much of them are self-made.
I mean to say that it's hard to jump from the given average to its standard deviation.
This is still a "hits" business even for those with 1.5m followers.
[1]https://www.statista.com/statistics/290394/millennials-popul...
Part of me wants to make more money to prove a point. But I'm also proud to not be a "content creator" or a realtor - those jobs seem like a really shitty way to spend your time.
The gist is that it's the value of your content that really matters. MeetKevin (one of those spammy real-estate channels) was making $50k a month with less than 250k subscribers.
Why the ad hominem?
You're right, but, by reproducing success it's guaranteed income. Copying a successful strategy / same as copying an algorithm.
And she does create content; and as far as I'm concerned in the great divide between content creators and consumers being a creator is of much greater value in the world, no matter the type of creation (whether it's a silly youtube video, music, art, games or anything else really).